Author, Frances Frost, discusses her path to publishing her self-published book, "Life in Spades." This book took a winding path at the beginning because it was written in bits and pieces at first. However, with this particular fiction piece, it...

Becoming famous through writing or in Hollywood is simply a pipe dream for most people. But what if you knew how to identify ideas that would bring about your big break? Dan Watanabe, Entertainment Expert and Media Arts Instructor, explains how to...

Getting out a press release to announce your book is as important a marketing tool as any promotion event. There are several services that can write one for you, or you can publish your own. Some of these services are free; all you need to do is sign...

One of the most effective ways that authors can garner media attention is to make their book, or their platform, relevant. This means staying on top of world news and cultural trends. Anytime you can tie your book or platform to a current event or...

The Tates offer their advice for marketing children's books, including some out-of-the-box guerilla marketing tactics. These genre veterans recommend book fairs, social media, and handouts, as well as more unconventional selling opportunities. ...

A book event doesn’t do you any good if nobody shows up. Author and event specialist Carol Hoenig shares tips on how to promote your book event so you can draw in as many readers as possible. She says that you are responsible for getting the word out...

A book event doesn’t do you any good if nobody shows up. Author and event specialist Carol Hoenig shares tips on how to promote your book event so you can draw in as many readers as possible. She says that you are responsible for getting the word out...

Like most writers, author Madeline Sharples has experienced her share of rejection and challenges throughout her publishing journey. Getting your manuscript reviewed and accepted by traditional publishers is difficult, but with perseverance and hard...

You want to grab the attention of as many people as possible when you release your book. That's where the press kit comes in. Press kits, or media kits as they're sometimes called, are "a package of promotional material provided to members of the press...

Authors who self publish can actually move books with social media like Facebook and a blog. I am and so can you. So forget about buzzing, engaging and “being more human” on social media and learn how to sell with it. Here are 3 things you can do tomorrow...