In today's challenging book market, you either are a power author brand or a commodity. Marketing your books without having an author brand is like building a house without a solid foundation. It's not enough anymore to write a great book. You need to...

Did you know that readers need to see a book by a new author at least five times before they even consider buying it? It can be promoted in a blog post by their favorite book blogger, a local newspaper article, their Facebook or Instagram newsfeed, or...

You know what they say: readers judge a book by its cover. When it comes to traditional media and journalists, the equivalent of the book cover is your press kit. In this fast-paced world, the media representatives have no time to dig for hidden gold...

There’s no reason you can’t get involved, pay attention, and encourage your agent or your editor or the subrights department to do something for your book. If you know someone at a book club or an audio publisher, you can tell your publisher, or you...

The role of literary agents is constantly growing and evolving. One of the main things agents do is help you place your book with a publisher, but even before that, many literary agents are involved in editing and will help you get your book into the...

Foreign rights are tricky. My book, The Twelve, did well in the United States, but it didn’t hit the New York Times best-seller list, and I thought that would be essential for it to be successful internationally. Fortunately, I was wrong about that;...

On the book to publishing side of things, there is little distinction between a literary agent and a literary manager. They both do the same job: they find a great manuscript or a great writer, develop the idea to a greater or lesser extent, and then...

It’s hard to imagine anyone but the author creating the table of contents, although with TOC software, it’s not unheard of for publishers or eBook formatters to do it, provided that the book is structured in a standard format (sections, chapters, sub...

Trade review journals like Foreword Reviews , Publishers Weekly , Kirkus , Booklist , and Library Journal exist to help librarians and booksellers identify the best books to stock on their shelves. The journals each employ many dozens to hundreds of...