As an author, finding your audience is a key component to book marketing success. One of the best places to look for your readers is online. Author and actress Kathryn Leigh Scott discusses how she reaches her readers online, including searching on...

Before working with or hiring a developmental editor, watch this interview to learn what to expect. Senior editor Beena Kamlani describes what it's like working with a developmental editor. While the editor may lead the process initially, it is a team...

Sang Lee, Founder of returnonchange.com, explains why a writer might consider using crowdfunding to finance a book project, and why supporters participate. Crowdfunding has an emotional aspect and financial. When someone is considering supporting a...

Some stories need to be written. But at what cost? Ann Pearlman, author of "Inside the Crips," discusses how she co-wrote a gang memoir with Colton Simpson and how she was later subpoenaed to discuss the details of 25-year-old crimes. She fought hard...

Believe it or not, but there is a way for authors to help in the process of selling a book's subsidiary rights, such as film, audiobooks, foreign rights, and other sub-rights. Judy Klein, agent and rights consultant, talks about the importance of getting...

You will ideally be writing more than one book, so give your website room to develop around you and your work. To illustrate this point, co-authors Sam Barry and Kathi Kamen Goldmark point out how Stephen King would have been boxed in with a website...

Why are Kindle Singles successful? Pulitzer winning science author Deborah Blum discusses the success of Kindle Singles and provides examples of how you can enhance your e-book. Kindle Singles are shorter than traditional novels or nonfiction book...

It can be confusing for authors to think of themselves as a brand, but at the end of the day, you are producing a product, and maybe even offering a service, that you are trying to sell to consumers. Per Mark Glesne, Senior Marketing Director at HarperCollins...

As an author, finding your audience is a key component to book marketing success. One of the best places to look for your readers is online. Author and actress Kathryn Leigh Scott discusses how she reaches her readers online, including searching on...

When it comes to book marketing, nothing is foolproof. Word of mouth marketing important, but it's hard to pinpoint exactly what triggers it. Bestselling author and speaker, John U. Bacon, shares publicity and sales tips for new authors that he has...