One of the key book publicity trends that Anne Robertson, managing director of public relations at Lavidge, is seeing is new authors taking more control of their brand and marketing message. She believes this trend will continue to accelerate with...

Barcelona native and Catalan author Roser Caminals-Heath has seen much book success in her country where she has a partnership with a large publisher. When her books are released in Catalan there is a comprehensive launch plan in place, but in the...

Literary agents receive hundreds of query letters and manuscript submissions a week, which is an overwhelming amount of content to review. To streamline the process, most agents rely on the query letter or other submission requirements to help pare down...

From walking four miles to reading before writing, international bestselling author Armando Lucas Correa shares what constitutes his writing routine. Armando Lucas Correa is an award-winning journalist, editor, author, and the recipient of several...

Understanding the Book Channel Every item sold in any marketplace comes to the final consumer through its own particular sales process or channel. Traditionally, a typical book retail sales channel has involved these basic processes: - A publishing...