Publishers want to sell books to as many people as possible. Ultimately, what they are looking for are gripping human stories, universal truths, compelling family dynamics, unique worlds that are going to capture the imagination. And no matter what its...

The back cover has been completed, and so has the front. Now, you’re left with the inside flaps. How do you fill these blank spaces? You might be wondering, what exactly is a dust jacket flap? Basically, it’s the part of the cover that wraps around the...

One piece of the market puzzle is the elevator pitch. Your elevator pitch is a short, part hook/part summary of your book. It's called an elevator pitch because it should take a 30 second elevator ride to share it. An elevator pitch is a big piece...

Audio book rights are an area of subsidiary rights that I think will continue to grow. Audio books have had their ups and downs, but they are on a growth spurt at the moment, because content is king. We’re coming up with new ways to listen to books and...

A blog can establish your identity as a writer in two ways; by raising awareness of your work, and by raising awareness of yourself. Let's start with the work itself. Whether you are still looking for representation or are already published it is difficult...

With any luck, the book jacket on your newest novel will do a near- perfect job of explaining everything that’s going to be found inside. From the front and back covers to the author bio, the only thing missing is generally the material you spent months...

Independent bookstores have become a hotbed of community activity at the very same time that they find themselves most under siege. They are valued by their patrons because they can provide the personalized service that their chain store competitors...

When I first wrote my book, the title was Dada , and I liked that. I thought it was concise and everything that I was. When the publisher got hold of it, they changed the title to The Guy’s Guide to Surviving Pregnancy, Childbirth, and the First Year...

This webinar goes over a professional press release and why it is important to authors. Freelance publicist and communications pro Lindsey Gobel discusses how to create a press release and how to adhere to the strict writing guidelines required. Authors...

There simply is no better marketing tool than a sell sheet, and every author should create one for everything he or she writes. A sell sheet is simply a one or two page piece, in flyer or brochure format, that you use to promote and market your book...