Hosting an online blog is a huge trend, and while it's only a hobby for some, there are others who have made a professional career out of blogging. To host a successful blog, author and blogger, Jennifer Brody, suggests starting with a topic that you...

The Five Foundational Questions You Need to Answer Before Writing Anything Good stories intrinsically have a structure our brains are looking for. With these 5 key questions, you can make sure you hit those key points on an idea you have, your work...

Author events are a wonderful addition to your book marketing campaign, whether it’s a book signing event, online seminar, or public speaking event. But you only have one chance to make a first impression. Author and publishing consultant PJ Campbell...

In the past, book tours typically involved planning a series of in-person events and appearances for an author to kick-off the launch of a book. This practice has evolved and is no longer approached as "one size fits all", per Mark Glesne, Senior Marketing...

Some authors are so well-known and prolific they evolve into a brand. Literary agent Amy Levenson gives us some insight into writing for well-known authors and brands. When working with a brand, it's important to remember that the secret to their success...

Thinking of beginning a career in ghostwriting? Before you jump in, author Kathi Macias offers tips on how to become a ghostwriter as well as what skills you need before you get started. First, you must be a good writer who's established in the field...