IMPORTANT NOTE : SEO is a discipline that changes every day, due to changes that Google makes in their ranking algorithms or because someone discovers a new data point or way of measuring. Always try and verify things you find, and don’t be surprised...

First of all, know the agents who are working in the area that you’re trying to publish in. This isn’t too hard to do—just go to the bookstore and look at some books that are similar to what you’re trying to write and check the acknowledgments to see...

Join Keri-Rae Barnum from New Shelves Books for an insightful webinar where you’ll learn to create a practical and sustainable marketing strategy that seamlessly fits into your busy life. This session will empower you to break down your marketing goals...

Authors often wonder which social media platforms are best to reach their specific reader audience. The various platforms do have different demographics and content expectations, so it's important to explore and do some research to find out which platforms...

The most effective book marketing plans include promotional efforts through many different channels including online media, traditional media, paid advertising, in-person events, social media, and more. In the world of marketing, there are "inbound"...

In order to grow their readership, authors must optimize their online presence and email marketing, per W Publishing Group Senior Marketing Manager Katherine Hudencial. The best indicator of the "health" of an author's following is level of engagement...

Many authors struggle when it comes to what type of content to share on social media platforms such as Facebook, Instagram, LinkedIn, and Twitter (X). Per W Publishing Group Senior Marketing Manager Katherine Hudencial, the keys to being effective on...

As a Senior Marketing Manager with W Publishing Group, a commercial nonfiction imprint of Thomas Nelson, Katherine Hudencial supports a variety of marketing initiatives for her author clients including in-person events such as book signings, speaking...