Media tours are necessary for most people who rely on the media to help promote their product. Movie stars do press junkets for their movies, and musicians visit radio stations to promote their newest albums. The same is true of authors, though their...

Rewriting is what distinguishes amateurs from professionals. It’s what brings your work to life. When you write a rough draft, you may pour yourself into it, but the rough draft is really just for getting the story down; the key to making it great is...

So, you’ve worked hard to get your book written, and now you want to announce it to the world. It’s like having a baby—you don’t keep that kind of news under wraps. You get the word out there. You want to show it off; you want people to know about it...

Most authors have blogs that reach out to their fans and to publishers with information about their lives and work. Some authors may never need more than a basic blogging platform. Yet often, an author would like more flexibility with sales (ecommerce...

The closest, easiest-to-use, and most effective marketplace available to authors is the web. What's more, the internet is the fastest-growing marketplace for books, and on-line book sales are poised to surpass sales through traditional retail outlets...

What is a Suspense Novel? The suspense genre is closely related to a mystery or thriller , which can make it difficult to classify. Often, the three genres are lumped together by publishers and classified as Mystery/Suspense or Suspense/Thriller, but...

Promotional items can be a great way to sell books. First of all, they can increase your book’s exposure, which is a critical part of marketing. They can also help you at the point of sale. Finally, they last longer than just about any other advertising...