You know what they say: readers judge a book by its cover. When it comes to traditional media and journalists, the equivalent of the book cover is your press kit. In this fast-paced world, the media representatives have no time to dig for hidden gold...

In this session, ALC President Keith Ogorek and book distribution expert Amy Collins hosted a question and answer forum on the topics of writing, marketing, distribution, and publishing. About the Presenters: Amy Collins is the president of New Shelves...

Is it possible for a first-time author to plan a memorable book launch event? How about an event that draws over a hundred people, gets you media exposure, increases your social media following, and boosts your sales? It is possible if you plan everything...

Think your story has what it takes to be made into a film? Find out in this exclusive webinar! Though the market for stories among the major Hollywood studios has greatly changed over the past five years, the mechanics of selling to this extremely...

You have a great book idea, you know how you want to get it published…now what? How will you inform the masses of your book? Join Nicole Baker as she gives you some pointers on spreading the word about your book!

This is the second class in our four part series on working with Hollywood. In this class we will discuss the people you might work with when working on a Hollywood project: - Above the line talent - Agents vs Managers - Studio executives - Production...

If you're waiting until you've finished your book to begin your marketing plan and activities for your book launch, you're starting too late! While you ARE busy writing your book, it's not too early to begin creating buzz and excitement for your book...

You’ve heard of print on demand (POD) services like Kindle Direct Publishing (formerly called CreateSpace) and IngramSpark and how they’ve revolutionized self-publishing. No more hand stapled copies, no more offset costs, no more waiting. Just your book...

You’ve seen Google Display Network (GDN) advertising before: it’s the banner ads that appear on websites across the Internet. It is the tool that shows you ads for products you may be interested in while on websites that don’t sell those products. ...

This is the third class in our four part series on working with Hollywood.