What makes a book a “keeper”? Plot is key, writing is vital, but it’s the characters who really let a reader fall in love with your story. Multi-published author Allie Pleiter shares how to build characters that engage and enthrall your readers. Learn...

What separates good novels from bad? What turns a page-turner into a snoozer? What turns your protagonist from someone readers deeply care about to someone they couldn't care less about? Oftentimes the reason boils down to lack of story structure and...

The term “plot” is used as one of the three cornerstones of creating a fictional story: 1) Characters, 2) World, and 3) Plot. Starting from the definition of what a plot is, fiction author Valerie Willis dives into how genres play a part in plot development...

Your "About the Author" should be a lot more than just your resume or a long, boring list of your achievements. What should it include if you want to sell more books and generate more business for your nonfiction book? Cathy Fyock, author of The Speaker...

(Whether you're traditionally publishing or not!) As a nonfiction author, you know that you need to prepare a written proposal to be considered by a traditional publishing house. But, even if you are going to self-publish or work with a hybrid publisher...

Endorsements are blurbs from experts or other authors that lend credibility to your work, and are an important book marketing asset. How do you get great endorsements for your book? In this session, book strategist Cathy Fyock shares her tips and ideas...

Many authors dream of having their books placed on the shelves of big box stores such as Wal-Mart, Target, and Costco, or front and center in airport stores across the country. But, is this dream even feasible, especially for self-published or indie...

You've worked hard crafting the content for your nonfiction book, but have you ever considered the interior design elements that make your book more accessible and reader-centric? Join nonfiction author and book coach Cathy Fyock as she explores the...

Strategies for getting the most out of what your characters say and how they say it Sure, dialogue records conversation. But it can do so much more--if you know how to wield it. Dialogue can provide subtle backstory, vivid characterization, or shoot...

If you’ve been actively writing blog posts once a week for at least a year you may already have enough content for your next book! Join book coach and author, Cathy Fyock, as she provides tips and ideas for beginners when starting a blog. For those who...