This webinar is a follow-up to Working with a Literary Publicist and reviews how an author can make the most of his or her literary publicity campaign. Freelance publicist and communications professional Lindsey Gobel begins with the overall goals...

Successful writers aren't those who write better than everyone else, they're the ones who promote themselves better than everyone else. They're on social media, they blog, and they do radio and podcast interviews. Erik Deckers, co-author of Branding...

In today's challenging book market, you either are a power author brand or a commodity. Marketing your books without having an author brand is like building a house without a solid foundation. It's not enough anymore to write a great book. You need to...

Twitter can be the best, most fun waste of time you can ever have. For authors, it can be one of the GREATEST tools you'll ever use for promoting your books and speaking engagements, networking with other writers, finding new readers for your work, and...

People respond to stories. Compelling stories of real life experiences impact audiences and readers in ways no other words can. You may want to write a book about an important episode of your life. You may want your fiction to reflect your own experiences...

Why do some people achieve their goals and others don't? Some believe that self-confidence--or self-efficacy--is at the heart of goal achievement--that little voice inside us that says, like the little engine that could, "I think I can! I think I can...

There is more to being an author than simply writing and selling books. Attending conferences, conventions, and reader events, or, hosting workshops, sitting on panels, and participating in industry events are all great ways to expand your career....

The word “Instagram” has a way of evoking a shiver of fear in a writer. Instagram? That’s visual media, not written. But, is it? In this recorded webinar, author and publisher L.E. Perez discusses how to get started and set up your Instagram to work...

Literary agents don’t have time to read every manuscript sent their way. There just aren’t enough hours in the day. So how do they find the next great novel or universally loved memoir? Enter the query letter. Next to your manuscript, the query letter...

Publishing a book is a very scary next step for any writer and his or her story. Whether you plan to pursue a traditional publishing path or self-publishing path, several things must take place before submitting to an agent, publisher, or self-publishing...