In today's challenging book market, you either are a power author brand or a commodity. Marketing your books without having an author brand is like building a house without a solid foundation. It's not enough anymore to write a great book. You need to...

Twitter can be the best, most fun waste of time you can ever have. For authors, it can be one of the GREATEST tools you'll ever use for promoting your books and speaking engagements, networking with other writers, finding new readers for your work, and...

A newsletter list is one of the best ways for authors to connect with their readership. Email marketing is even more effective than social media networks and can help an author build lasting relationships with his or her audience. An email list should...

Book signings can be intimidating and even discouraging events. This webinar is about changing that. Author Douglas Gardham goes through booking and scheduling your signing, how to prepare for your signing, and what to do at your signing or book event...

Did you know that readers need to see a book by a new author at least five times before they even consider buying it? It can be promoted in a blog post by their favorite book blogger, a local newspaper article, their Facebook or Instagram newsfeed, or...

Setting those writing goals for the new year can be daunting if you don’t know how to set yourself up for success. Many writers today still maintain a full time job, so finding time to write can be a challenge at best. It is possible to maintain a healthy...

If you are an author, chances are you have heard people talking about keywords. But, what exactly are keywords in the publishing world and why are they so important? In this recorded session, New Shelves Books executive director Keri-Rae Barnum guides...

#1 best-selling author Sheri Fink shares her step-by-step process of what to do in preparation for the launch of your book, including social media strategies, word-of-mouth marketing, creating publicity, getting reviews, and more. Learn how to utilize...

The new world of Amazon SO much changes at Amazon that the Author Learning Center hosted this AMAZON 2020 session to help you create a marketing and promotion plan for 2020 for your online sales at Amazon. This session covers: • What you can do with...

Discover the underdog market that pays you to display your books on their shelves. As an author, you may wonder if marketing your book to libraries is worth the effort. The answer is a resounding “YES!” Not only are libraries a viable source of book...