Make it easier for readers to find you. Learn how to describe your subject and area of expertise so that your following is pulled toward you. Be a smarter author! Know your power words and use them to attract new readers.

If you are writing – or are considering writing – a self-help book, there are several steps that will help you establish your credentials, relate to your audience, and hone your message. When you’re all done with the book, part two begins – marketing...

Should you hire a freelance editor? If so, where can you find one, and how much will it cost? Learn how to choose the right editor for you, what to expect, the types and methods of editing, and much more. Discover how to get the most out of your experience...

If you have a story to tell and a novel seems too daunting, it's time to explore the art of the short story. A short story, like a novel, starts with an idea that grows into something bigger. However, the difference between the two is more than just...

It is often said that copyright protection is the easiest to obtain but the most difficult form of intellectual property to enforce. In this session, we will provide an overview of various forms of intellectual property. In addition to the benefits and...

Congratulations on publishing your book! It was a long journey but you finally made it. Now that your story is out in the world, what’s the next step? Just sit back and wait for readers to find you? Think again. Now it's time to shift gears. And in order...

The voracious television and cable television markets are the primary market today for novels and nonfiction books seeking adaptation to the screen. With the proliferation of channels in the past ten years, competition for stories is fierce but also...

You're writing YOUR story, but your book is for your READER. How do you create a book that connects with your reader? When we connect with our reader, we build our tribe, sell more books, and influence more people. Join book coach Cathy Fyock as she...

Learn how Hollywood brings a story to life on the big screen in the first part of the ALC's exclusive Hollywood 101 series. Over the course of the webinar you'll discover everything you've ever wanted to know about the early development process, financing...

Many of us want to write, but we're not writing! Why? Something is holding us back, and its name is fear. Fear of failure, fear of rejection, fear of wasting our time, fear that no one wants or needs what we have to say. This is a universal fear...