Rusty Shelton, President and CEO of author publicity firm Shelton Interactive, discusses the expectations of major publishers regarding your platform and audience size and why these things matter to them. Rusty also explains how his firm uses publicity...

Rusty Shelton, President and CEO of author publicity firm Shelton Interactive, discusses the expectations of major publishers regarding your platform and audience size and why these things matter to them. Rusty also explains how his firm uses publicity...

Rusty Shelton, President and CEO of author publicity firm Shelton Interactive, talks about the rising need for social interaction between authors and readers, and what that can do for your book platform. Click here to play this audio clip

Rusty Shelton, President and CEO of author publicity firm Shelton Interactive, talks about the rising need for social interaction between authors and readers, and what that can do for your book platform.

It used to be that a book couldn't become a bestseller without national media exposure, but today social media and other online channels can propel a book to great heights, according to Rusty Shelton, president and CEO of author publicity firm Shelton...

It used to be that a book couldn't become a bestseller without national media exposure, but today social media and other online channels can propel a book to great heights, according to Rusty Shelton, president and CEO of author publicity firm Shelton...

Rusty Shelton has a varied client base, but the frustration he hears from all clients revolves around a lack of time for marketing and the expanse of social platforms to engage. Shelton, president and CEO of author publicity firm Shelton Interactive...

Rusty Shelton has a varied client base, but the frustration he hears from all clients revolves around a lack of time for marketing and the expanse of social platforms to engage. Shelton, president and CEO of author publicity firm Shelton Interactive...

Do you want to use social media to gain attention from traditional media to build the market for you book? Marketing guru Rusty Shelton has some tips to build your fan base, and your sales. Click here to play this audio clip

Do you want to use social media to gain attention from traditional media to build the market for you book? Marketing guru Rusty Shelton has some tips to build your fan base, and your sales.