Publicity Campaigns

Many authors feel shy about marketing their book. But Patty Change Anker says that you should think of book publicity this way: You wrote the book because it would...

Many authors feel shy about marketing their book. But Patty Change Anker says that you should think of book publicity this way: You wrote the book because it would...

New authors need a particular type of publicity. Unlike well-known authors such as James Patterson, they probably won’t have televised commercials on the same par as...

Publicists tend to wear a lot of different hats, but the main task of a book publicist is to try to get media coverage for an author. This media coverage can include...

Per Director of PR, Natalie Obando-Desai, a typical publicity campaign for a book will last between three and six months. The ideal time to start a publicity campaign...