Publicity Campaigns

New authors need a particular type of publicity. Unlike well-known authors such as James Patterson, they probably won’t have televised commercials on the same par as...

Publicists tend to wear a lot of different hats, but the main task of a book publicist is to try to get media coverage for an author. This media coverage can include...

Per Director of PR, Natalie Obando-Desai, a typical publicity campaign for a book will last between three and six months. The ideal time to start a publicity campaign...

There are several things that authors can do to publicize their book without a publicist and still gain valuable exposure. Director of PR, Natalie Obando-Desai, suggests...

Every published author wants to create a buzz around his or her book. The humming sound of praise and interest attracts readers like moths to a flame. Part of every...