Publicity Campaigns

“I’m a writer. I can’t be bothered with the business side of books. I must focus on the creation of my work.” If this is your attitude, you are also writing books that...

Authors need two things to launch a book: a product to market and a publicizable moment the media can focus on, says New York Times Bestselling Author Michael Levin...

Authors need two things to launch a book: a product to market and a publicizable moment the media can focus on, says New York Times Bestselling Author Michael Levin...

Public relations can be either a blessing or a nightmare, depending on how they are handled. When is the right time to hire a PR firm? Most PR experts agree that you...

If you've been a business professional for any length of time, then you have heard of publicists. You may not have used one yet in your ventures, but you see their work...