Publicity Campaigns

For some authors, success may not result in book sales--PR campaign success may be measured by an increase in speaking requests or fees. That's why Shelby Sledge,...

The topics of publicity and platform for authors can be confusing concepts. In this interview, Shelby Sledge, the publicity director at the author-focused publicity...

With so many channels available for people to receive information and entertainment, book publicity strategies need to be multi-platform, layered to reach multiple...

With so many channels available for people to receive information and entertainment, book publicity strategies need to be multi-platform, layered to reach multiple...

Laura Rossi Totten, founder of Laura Rossi Public Relations, provides examples of effective online publicity strategies for authors. Online publicity can come from...