Publicity Campaigns

To clarify, media relations is another term for publicity; both are designed to increase visibility for your book once it hits the market. Shelby Sledge, publicity...

The topics of publicity and platform for authors can be confusing concepts. In this interview, Shelby Sledge, the publicity director at the author-focused publicity...

For some authors, success may not result in book sales--PR campaign success may be measured by an increase in speaking requests or fees. That's why Shelby Sledge,...

The topics of publicity and platform for authors can be confusing concepts. In this interview, Shelby Sledge, the publicity director at the author-focused publicity...

With so many channels available for people to receive information and entertainment, book publicity strategies need to be multi-platform, layered to reach multiple...