Publicity Campaigns

Rusty Shelton, president and CEO of author publicity firm Shelton Interactive, discusses discoverability and PR for authors. What is discoverability in terms of publicity...

To clarify, media relations is another term for publicity; both are designed to increase visibility for your book once it hits the market. Shelby Sledge, publicity...

For some authors, success may not result in book sales--PR campaign success may be measured by an increase in speaking requests or fees. That's why Shelby Sledge,...

To clarify, media relations is another term for publicity; both are designed to increase visibility for your book once it hits the market. Shelby Sledge, publicity...

The topics of publicity and platform for authors can be confusing concepts. In this interview, Shelby Sledge, the publicity director at the author-focused publicity...