Publicity Campaigns

When do authors need a publicist? As an author, you may have attempted to start a publicity campaign with a basic website, Twitter account, and Facebook page, but...

Rusty Shelton, president and CEO of author publicity firm Shelton Interactive, discusses discoverability and PR for authors. What is discoverability in terms of publicity...

Rusty Shelton, president and CEO of author publicity firm Shelton Interactive, discusses discoverability and PR for authors. What is discoverability in terms of publicity...

To clarify, media relations is another term for publicity; both are designed to increase visibility for your book once it hits the market. Shelby Sledge, publicity...

For some authors, success may not result in book sales--PR campaign success may be measured by an increase in speaking requests or fees. That's why Shelby Sledge,...