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Simon & Schuster Presents: A Book Club Matinee featuring bestselling author Lisa See - video
Lisa See
Watch exclusive footage of bestselling author Lisa See discussing her latest novel, The Tea Girl of Hummingbird Lane , a part of Simon & Schuster’s Book Club Matinee at New York City’s historic Ed Sullivan Theater. Lisa See shares: 1. Her experience...
over 8 years ago
I have an Idea!
Researching Your Idea
The Two Functions of a Successful Book Launch
Jo Furniss
No matter your publishing path, there are many steps and tasks that need to be done leading up to the launch of your book, leaving little time to just simply celebrate your accomplishments. A successful book launch requires a lot of hard work and planning...
over 8 years ago
Events
Launch Parties
Finding and Working with a Freelance Book Editor
JoSelle Vanderhooft
In this webinar, editor JoSelle Vanderhooft explores topics relating to different types of freelance editing services, such as copyediting and content editing, and the differences between them. She'll also discuss interactions between editors and authors...
over 8 years ago
Careers
Freelance Editor
How Has Social Media Marketing Changed? - podcast
Rusty Shelton
Rusty Shelton, President and CEO of author publicity firm Shelton Interactive, discusses the best social media strategy for authors. From what he sees online, authors are now getting a feel for how to leverage social media to market their books. He...
over 9 years ago
Marketing Plan
Finding Your Platform
How Has Social Media Marketing Changed? - video
Rusty Shelton
Rusty Shelton, President and CEO of author publicity firm Shelton Interactive, discusses the best social media strategy for authors. From what he sees online, authors are now getting a feel for how to leverage social media to market their books. He...
over 9 years ago
Marketing Plan
Finding Your Platform
How In-Person Events Help Authors Build a Readership
Naomi Brett Rourke
Attending conventions and conferences is a good way to naturally promote yourself and your book. When author Naomi Brett Rourke attends in-person events, she doesn’t try to sell herself. Instead, she has casual conversations with others about what they...
over 6 years ago
Events
Speaking Engagements
The Benefits and Challenges of “Writing to Market”
Jason Schmetzer
The phrase "writing to market" means following the latest book sale trends and writing content that is popular and known to sell. Before eBooks and self-publishing, the act of writing to market was frowned upon because the publishing process took much...
over 7 years ago
I have an Idea!
Identifying Your Audience
Writing Effective Humor Without Being Pretentious
Bob Morris
To be called "funny as hell' by well-known author and humor columnist Dave Barry is a huge compliment. Author Bob Morris has the unique privilege of being friends with Barry and was able to use an endorsement from him in his book and marketing copy...
over 8 years ago
Fiction
Finding Your Voice
Effective Marketing Channels For Reaching Action Thriller Readers
Guy Morris
While some readers like books across many genres, most readers like books in specific genres. It's important to know how to reach these readers that are most likely to read and enjoy your book. Thriller author Guy Morris has found that focusing on writing...
over 3 years ago
Marketing Plan
Building a Fan Base
Breaking Into the Industry - podcast
Kathryn Otoshi
Writing and publishing a children's book is a dream of many authors. So how do you break into the children's book industry? Children’s author and illustrator Kathryn Otoshi shares her tips for writers interested in breaking into the children's book market...
over 9 years ago
Marketing Plan
Research
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