The phrase "writing to market" means following the latest book sale trends and writing content that is popular and known to sell. Before eBooks and self-publishing, the act of writing to market was frowned upon because the publishing process took much...

Do you know if anyone is reading your content? Writing a blog doesn’t guarantee anyone will be able to find it and read it. Erik Deckers, author and president of Pro Blog Service, explains how to format online content in a way that will make it searchable...

Brent Gallenberger, senior marketing manager at Rodale Press, offers great advice about how to promote your book by reaching out to as many venues and contacts as possible. According to Gallenberger, it's never too early to say, "I have a book coming...

Brent Gallenberger, senior marketing manager at Rodale Press, offers great advice about how to promote your book by reaching out to as many venues and contacts as possible. According to Gallenberger, it's never too early to say, "I have a book coming...

The Tates discuss the different components of children's books, including how they choose the topics they include in their books. They recommend getting a good idea of the market by seeing what's on the bookshelves and getting to know the readership...

The Tates discuss the different components of children's books, including how they choose the topics they include in their books. They recommend getting a good idea of the market by seeing what's on the bookshelves and getting to know the readership...

Claire LaZebnik, author of "Epic Fail" and "Overcoming Autism," has written both fiction and nonfiction. She discusses how an author's expectations for a book's commercial success should factor in the genre, audience size, and just plain luck. Click...

Claire LaZebnik, author of "Epic Fail" and "Overcoming Autism," has written both fiction and nonfiction. She discusses how an author's expectations for a book's commercial success should factor in the genre, audience size, and just plain luck. ...

Attending conventions and conferences is a good way to naturally promote yourself and your book. When author Naomi Brett Rourke attends in-person events, she doesn’t try to sell herself. Instead, she has casual conversations with others about what they...

Rusty Shelton, President and CEO of author publicity firm Shelton Interactive, discusses the best social media strategy for authors. From what he sees online, authors are now getting a feel for how to leverage social media to market their books. He...