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  • Simon & Schuster Presents: A Book Club Matinee featuring bestselling author Lisa See - video

     Lisa See
     Lisa See
    Watch exclusive footage of bestselling author Lisa See discussing her latest novel, The Tea Girl of Hummingbird Lane , a part of Simon & Schuster’s Book Club Matinee at New York City’s historic Ed Sullivan Theater. Lisa See shares: 1. Her experience...
    • over 8 years ago
    • I have an Idea!
    • Researching Your Idea
  • The Two Functions of a Successful Book Launch

    Jo Furniss
    Jo Furniss
    No matter your publishing path, there are many steps and tasks that need to be done leading up to the launch of your book, leaving little time to just simply celebrate your accomplishments. A successful book launch requires a lot of hard work and planning...
    • over 8 years ago
    • Events
    • Launch Parties
  • Finding and Working with a Freelance Book Editor

    JoSelle Vanderhooft
    JoSelle Vanderhooft
    In this webinar, editor JoSelle Vanderhooft explores topics relating to different types of freelance editing services, such as copyediting and content editing, and the differences between them. She'll also discuss interactions between editors and authors...
    • over 8 years ago
    • Careers
    • Freelance Editor
  • How Has Social Media Marketing Changed? - podcast

    Rusty Shelton
    Rusty Shelton
    Rusty Shelton, President and CEO of author publicity firm Shelton Interactive, discusses the best social media strategy for authors. From what he sees online, authors are now getting a feel for how to leverage social media to market their books. He...
    • over 9 years ago
    • Marketing Plan
    • Finding Your Platform
  • How Has Social Media Marketing Changed? - video

    Rusty Shelton
    Rusty Shelton
    Rusty Shelton, President and CEO of author publicity firm Shelton Interactive, discusses the best social media strategy for authors. From what he sees online, authors are now getting a feel for how to leverage social media to market their books. He...
    • over 9 years ago
    • Marketing Plan
    • Finding Your Platform
  • How In-Person Events Help Authors Build a Readership

    Naomi Brett Rourke
    Naomi Brett Rourke
    Attending conventions and conferences is a good way to naturally promote yourself and your book. When author Naomi Brett Rourke attends in-person events, she doesn’t try to sell herself. Instead, she has casual conversations with others about what they...
    • over 6 years ago
    • Events
    • Speaking Engagements
  • The Benefits and Challenges of “Writing to Market”

    Jason Schmetzer
    Jason Schmetzer
    The phrase "writing to market" means following the latest book sale trends and writing content that is popular and known to sell. Before eBooks and self-publishing, the act of writing to market was frowned upon because the publishing process took much...
    • over 7 years ago
    • I have an Idea!
    • Identifying Your Audience
  • Writing Effective Humor Without Being Pretentious

    Bob Morris
    Bob Morris
    To be called "funny as hell' by well-known author and humor columnist Dave Barry is a huge compliment. Author Bob Morris has the unique privilege of being friends with Barry and was able to use an endorsement from him in his book and marketing copy...
    • over 8 years ago
    • Fiction
    • Finding Your Voice
  • Effective Marketing Channels For Reaching Action Thriller Readers

    Guy Morris
    Guy Morris
    While some readers like books across many genres, most readers like books in specific genres. It's important to know how to reach these readers that are most likely to read and enjoy your book. Thriller author Guy Morris has found that focusing on writing...
    • over 3 years ago
    • Marketing Plan
    • Building a Fan Base
  • Breaking Into the Industry - podcast

    Kathryn Otoshi
    Kathryn Otoshi
    Writing and publishing a children's book is a dream of many authors. So how do you break into the children's book industry? Children’s author and illustrator Kathryn Otoshi shares her tips for writers interested in breaking into the children's book market...
    • over 9 years ago
    • Marketing Plan
    • Research
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