Rusty Shelton, President and CEO of author publicity firm Shelton Interactive, discusses the best social media strategy for authors. From what he sees online, authors are now getting a feel for how to leverage social media to market their books. He...

Rusty Shelton, President and CEO of author publicity firm Shelton Interactive, discusses the best social media strategy for authors. From what he sees online, authors are now getting a feel for how to leverage social media to market their books. He...

If you are writing – or are considering writing – a self-help book, there are several steps that will help you establish your credentials, relate to your audience, and hone your message. When you’re all done with the book, part two begins – marketing...

The phrase "writing to market" means following the latest book sale trends and writing content that is popular and known to sell. Before eBooks and self-publishing, the act of writing to market was frowned upon because the publishing process took much...

To be called "funny as hell' by well-known author and humor columnist Dave Barry is a huge compliment. Author Bob Morris has the unique privilege of being friends with Barry and was able to use an endorsement from him in his book and marketing copy...

Author and speaker Patrick Schwerdtfeger is a marketing whiz! Listen in as he talks about how the nature of marketing has changed in today's environment. He describes push and pull marketing strategies, which one works, and how to succeed with it. He...

Author and speaker Patrick Schwerdtfeger is a marketing whiz! Listen in as he talks about how the nature of marketing has changed in today's environment. He describes push and pull marketing strategies, which one works, and how to succeed with it. He...

Writing and publishing a children's book is a dream of many authors. So how do you break into the children's book industry? Children’s author and illustrator Kathryn Otoshi shares her tips for writers interested in breaking into the children's book market...

While some readers like books across many genres, most readers like books in specific genres. It's important to know how to reach these readers that are most likely to read and enjoy your book. Thriller author Guy Morris has found that focusing on writing...

Writing and publishing a children's book is a dream of many authors. So how do you break into the children's book industry? Children’s author and illustrator Kathryn Otoshi shares her tips for writers interested in breaking into the children's book market...