Do you want to see a big spike in book sales? You have to get the word out. One way to do this is to book TV and radio spots. Interviews on air will expose you to new readers, and yeah, some of them will buy books. Big name authors do this all the time...

Many new authors publish books without thinking about how they will attract readers to their work. In a perfect world, you publish your book and readers flock to buy it without you having to do any marketing or selling to build that readership. The reality...

Before award-winning author Jeanne Lyet Gassman began teaching creative writing workshops, she was a student. She participated in numerous courses, workshops, and conferences to learn both the craft and the business of writing. Much of what she has...

Before award-winning author Jeanne Lyet Gassman began teaching creative writing workshops, she was a student. She participated in numerous courses, workshops, and conferences to learn both the craft and the business of writing. Much of what she has...

Writing true-life stories can subject authors to a “minefield” of potential risks, says Greg Victoroff, Esq., partner at Greg Victoroff & Associates. There are a couple laws and rights to keep in mind. Libel laws protect people against defamation, which...

It can be challenging for writers to keep up with all of the changes taking place in the writing and publishing industries. Professor and author Donna Arthur Downs discusses these trends and changes with her students in her courses through the Communication...

Hollywood producers often look to literature for their next big movie. The trick is getting their attention. Pen Densham, Hollywood producer, writer, and director, talks about how to sell your book to Hollywood and the right way to initiate contact...

Hollywood producers often look to literature for their next big movie. The trick is getting their attention. Pen Densham, Hollywood producer, writer, and director, talks about how to sell your book to Hollywood and the right way to initiate contact...

Book signings and other author events are exciting for authors and readers alike when the right planning and preparation take place. There are many different events that you can take part in as an author. Instead of trying to be present at every signing...