Many new authors ask themselves: should I brand myself or my book? Kyle Lacy, author and social media expert, shares his advice on whether you should brand yourself or your book and what to consider in making that decision. He says that whether you should...

Bestselling author and speaker, John U. Bacon, talks about writing "Fourth and Long," an all access book about college football teams and the process of dealing with NCAA sanctions.

Bestselling author and speaker, John U. Bacon, talks about writing "Fourth and Long," an all access book about college football teams and the process of dealing with NCAA sanctions. Click here to play this audio clip

When an author is looking to increase the numbers of his fans and readers, he should set himself up with a social network, such as Twitter. But why? Twitter COO *** Costolo has shown that Twitter has over 190 million users, tweeting more than 65...

Author biographies vary almost as much the topics of books themselves. Some people choose to be funny, others choose to be professorial, but one thing is for certain…the author biography is your space to tell the story of you. If you take a look at...

What’s the best way to get started with a story? I suggest you consider asking the question, What if? That question—What if?—can stimulate your entire creative process. You start to think about answering that question, and it can take you in a wide range...

What guidelines should self-publishing authors follow when pricing print copies of their books? If you are self-publishing your books through an online publisher, such as Author House, Create Space, or LuLu, you get to set the price of your book, completely...

Many nonfiction writers start as consultants and write a book to establish credibility. Some work the other way around, writing a book and then moving into the consulting space for the area of expertise represented by the book. If you are a writer who...