Many nonfiction writers start as consultants and write a book to establish credibility. Some work the other way around, writing a book and then moving into the consulting space for the area of expertise represented by the book. If you are a writer who...

No matter the end format, Noam J. Dromi, Co-President of Legion of Creatives, believes that all writing should start with an outline. Where books, graphic novels and screenplays differ is in the writing execution. Film is a visual medium where exposition...

No matter the end format, Noam J. Dromi, Co-President of Legion of Creatives, believes that all writing should start with an outline. Where books, graphic novels and screenplays differ is in the writing execution. Film is a visual medium where exposition...

As an author, the best-case scenario is that the only writing you do is the writing needed to complete your book. Apart from that, ideally external forces would take care of the rest, enabling you to churn out book after book as ideas come to you. Unfortunately...

When Carynn Tey first started in public relations and marketing for Penguin Books Singapore, she found establishing relationships with the local, independent bookstores to be challenging. She faced a lot of resistance and rejection from the bookstore...

As the manager of public relations and marketing for Penguin Books Singapore, Carynn Tey must monitor not only book market trends, but also lifestyle trends. What's the best place to monitor trends? Online, says Tey. Social media and industry-related...

Caren Wolfe, Vice President of Marketing with W Publishing Group, a commercial nonfiction imprint of Thomas Nelson, works with many authors of Christian and faith-based books who desire to have their messages and stories reach their target readers. A...

Part of building your author platform and brand is making yourself an authority figure on your book's nonfiction topic. One way to build credibility is to start doing speaking engagments on the topic. Find relevant organizations that might be interested...

Identifying your target reader can often be more challenging for fiction authors because your book's themes and messages might be a little more subtle than a nonfiction book. Book marketing advisor and Author Connections President Beth Kallman Werner...