As a Publicity Manager with W Publishing Group, a commercial nonfiction imprint of Thomas Nelson, Elizabeth Hawkins works with authors of trade and nonfiction books including faith-based, general interest, sports, and more, all with an inspirational...

Lavidge's Managing Director of Interactive Stephen Heitz provides three ways authors can approach setting up a Facebook account. An author can set up a page for an individual book, they can set up an author or brand page that encompasses all of their...

Lavidge's Managing Director of Interactive Stephen Heitz provides three ways authors can approach setting up a Facebook account. An author can set up a page for an individual book, they can set up an author or brand page that encompasses all of their...

Your ability to reach readers and entice them to purchase your book is the foundation of what is known as your "author platform". Author and editor Troy Lambert believes the key to a good author platform is to find your niche or specialty. Think about...

The Christian publishing space is a unique niche in the book publishing world, per Pete Nikolai, Director of Publishing Services at HarperCollins Christian Publishing. The genre has its own audiences including churches, online programs, television programs...

Author, speaker, and artist Laurie Finkelstein started building her first book’s audience once it was already published. Now, she has learned that this was long after she should have started – she recommends building an audience years before the book...

The difference between a thriller and other genres is the tension that the story creates. It’s very fast paced, and the characters don’t usually engage in a lot of introspection, so you have to have a story that is conducive to high action and high tension...

As a published author, you can't sit back and expect readers to find you if you hope to sell some books—you must find them. A good place to find potential readers is on social media sites like Twitter , Facebook , and Instagram . Quite different from...