How a Publicist Can Help Writers Build Their Readership

Author, speaker, and artist Laurie Finkelstein started building her first book’s audience once it was already published. Now, she has learned that this was long after she should have started – she recommends building an audience years before the book is published. Finkelstein created a Facebook account for her work and, with the help of a publicist, Twitter and Instagram profiles as well. She has separate accounts for her fiction and nonfiction work because of the different audiences for each. Finkelstein...