The Christian book market has been shrinking over the years, explains author, editor, and owner of The Christian Communicator, Susan Titus Osborn. There has been a significant decrease in Christian booksellers, as well as publishers – Osborn says that...

Literary agent Steve Hutson recommends authors pretend that if they get a publishing deal with a traditional house, the publisher will not put any time or money behind the book's marketing efforts. Like most businesses, publishers have tight budgets...

There can be many benefits to hiring a publicist to help build and execute a book marketing campaign. Literary publicists have the know-how and the contacts to make sure a book launch is as successful as possible. New author and TV personality Rolonda...

There can be many benefits to hiring a publicist to help build and execute a book marketing campaign. Literary publicists have the know-how and the contacts to make sure a book launch is as successful as possible. New author and TV personality Rolonda...

The Christian publishing space is a unique niche in the book publishing world, per Pete Nikolai, Director of Publishing Services at HarperCollins Christian Publishing. The genre has its own audiences including churches, online programs, television programs...

Lavidge's Managing Director of Interactive Stephen Heitz provides three ways authors can approach setting up a Facebook account. An author can set up a page for an individual book, they can set up an author or brand page that encompasses all of their...

Your ability to reach readers and entice them to purchase your book is the foundation of what is known as your "author platform". Author and editor Troy Lambert believes the key to a good author platform is to find your niche or specialty. Think about...

Lavidge's Managing Director of Interactive Stephen Heitz provides three ways authors can approach setting up a Facebook account. An author can set up a page for an individual book, they can set up an author or brand page that encompasses all of their...

Author, speaker, and artist Laurie Finkelstein started building her first book’s audience once it was already published. Now, she has learned that this was long after she should have started – she recommends building an audience years before the book...

As an author, the best-case scenario is that the only writing you do is the writing needed to complete your book. Apart from that, ideally external forces would take care of the rest, enabling you to churn out book after book as ideas come to you. Unfortunately...