Once, trailers were reserved for feature films. No more. These days, the enterprising author’s toolkit includes short, powerful videos that serve as fantastic marketing tools for their work. But exactly how do you turn a novel or nonfiction book into...

You’ve written a book, and you may be wondering what to do next. The answer: you must start marketing. This is how potential readers find out about your book, get excited, and ultimately make the decision to buy and read it. Marketing helps your book...

For the past 30 years the Indy Reads non-profit organization has been executing adult literacy programs.What started with one-on-one volunteer work turned into a much bigger initiative to help adults who have undiagnosed learning disabilities or never...

For the past 30 years the Indy Reads non-profit organization has been executing adult literacy programs.What started with one-on-one volunteer work turned into a much bigger initiative to help adults who have undiagnosed learning disabilities or never...

In order to be an effective writer and marketer, you must conduct market research in the area in which you are going to write. Even though the word “research” brings negative connotations for many, conducting market research isn’t as boring and difficult...

Sara Stratton’s company, Redwood Publishing, first began as a platform to educate indie authors. She became interested in the field while working at a ghostwriting firm. Over time, she noticed it was becoming harder to secure traditional publishing deals...

Authors must understand the different roles they may play on social media and how these roles can impact their content and audience. Stephen Heitz, managing director of interactive at Lavidge, believes there are three primary roles that an author portrays...

Understanding the sale of your book rights is critical. In this interview, Judy Klein, rights consultant, reviews the way subsidiary rights in publishing work, and how publishers keep up on trends. At a publishing house, there is a department devoted...

Authors must understand the different roles they may play on social media and how these roles can impact their content and audience. Stephen Heitz, managing director of interactive at Lavidge, believes there are three primary roles that an author portrays...

Understanding the sale of your book rights is critical. In this interview, Judy Klein, rights consultant, reviews the way subsidiary rights in publishing work, and how publishers keep up on trends. At a publishing house, there is a department devoted...