When it comes to a book's success, do bestseller lists matter? Seth Godin, bestselling author and marketing expert, describes the history of The New York Times Bestseller List and how it is now broken and does not accurately reflect top sales. This is...

Today we have more content than ever and therefore a much more competitive marketplace. Building a platform and promoting your book is one of the most common challenges you'll face as an author. Publicist Marika Flatt explains how public relations...

Today we have more content than ever and therefore a much more competitive marketplace. Building a platform and promoting your book is one of the most common challenges you'll face as an author. Publicist Marika Flatt explains how public relations...

Why are Kindle Singles successful? Pulitzer winning science author Deborah Blum discusses the success of Kindle Singles and provides examples of how you can enhance your e-book. Kindle Singles are shorter than traditional novels or nonfiction book...

Why are Kindle Singles successful? Pulitzer winning science author Deborah Blum discusses the success of Kindle Singles and provides examples of how you can enhance your e-book. Kindle Singles are shorter than traditional novels or nonfiction book...

When it comes to a book's success, do bestseller lists matter? Seth Godin, bestselling author and marketing expert, describes the history of The New York Times Bestseller List and how it is now broken and does not accurately reflect top sales. This is...

The timing and level of marketing support Simon Element and Simon Acumen authors receive is determined on a case by case basis, says Senior Marketing Director Elizabeth Breeden. Ideally, her team is involved with a book from acquisition through launch...

Overwhelmed by your marketing options? From book signings to bookmarks–where does one marketing plan stop and the other begin? The secret to the most efficient marketing plan is integration of your tools. Learn how to align your efforts using our steps...

Stephen King once said, “To write is human, to edit is divine.” As an editor, I love that sentiment, but I know that many writers are not so sure what exactly an editor does. What’s the difference between a development editor and a copy editor? When...