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Creating a Brand - article
Luke Sandler
An author’s brand is based on how the public perceives the particular tone or feel of that author’s writing without being tied down to any specific title or characters. What makes Charlene Harris a brand is knowing what you are going to get from reading...
over 9 years ago
Marketing Plan
Research
Nurture - P - 01
Book Design: Finding a Freelancer - article
Chris Ferro
So your book’s finally complete, you can sit back and enjoy a vacation, right? Wrong. As you move further along on the self-publishing time line, the day will come when you are going to have to reach out and involve others in bringing your project...
over 9 years ago
Design
Cover
What Morgan James Publishing Looks For When Deciding Which Authors to Work With
David Hancock
Morgan James Publishing works with a variety of author clients and genres including nonfiction, fiction, and faith. Founder and bestselling author David Hancock says their process for vetting author submissions may be a little different from other publishing...
over 1 year ago
Traditional Publishing
Submission Process
Three Tips for Getting a Book Reviewed in the Washington Independent - video
Ed Aymar
Author Ed Aymar writes a monthly column that appears in the Washington Independent Review of Books. Here he offers three tips for securing a book review with the Washington Independent. First, understand the submission guidelines and be sure to follow...
over 9 years ago
Book Reviews
Others
Three Tips for Getting a Book Reviewed in the Washington Independent - podcast
Ed Aymar
Author Ed Aymar writes a monthly column that appears in the Washington Independent Review of Books. Here he offers three tips for securing a book review with the Washington Independent. First, understand the submission guidelines and be sure to follow...
over 9 years ago
Book Reviews
Others
Book Design: The Elements and Purposes of the Front Cover and Spine - article
Chris Ferro
With any luck, the book jacket on your newest novel will do a near- perfect job of explaining everything that’s going to be found inside. From the front and back covers to the author bio, the only thing missing is generally the material you spent months...
over 9 years ago
Design
Cover
Think Outside of the Bookstore - article
Author Learning Center
Selling your book can be hard. It is important to make your book stand out, as competition can be overwhelming. At large bookstores like Amazon.com, Borders, and Barnes and Noble, your book may get little attention in the sea of other books. Book signings...
over 9 years ago
Distribution & Sales
Booksellers
Publishing with a Niche Publisher - video
Ross Lockhart
There are many reasons a book isn’t getting picked up by a publisher. It’s possible, though, that there’s a market for your book that many big publishing houses can’t reach. A smaller publishing house, though, has the opportunity to specialize in certain...
over 9 years ago
Traditional Publishing
Advantages/Disadvantages
Building Key Concepts - Developing Your Pitch - podcast
Claudia Gabel
Developing your book's pitch is important when you are looking for a literary agent or want to find a traditional publisher. Senior editor Claudia Gabel describes the importance of a good pitch and how to blend the familiar and the unexpected. She defines...
over 9 years ago
Marketing Plan
Elevator Pitch
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