Have you thought about writing a book together with someone else? Working with someone has many pros: you can do less of the work, having someone else invest in your work takes away a lot of loneliness, and with a co-author, there's a chance you won...

A traditional countrywide media tour is beyond the publicity budget of most authors and publishers. For very little cash an author can create his own media tour in his own hometown. This is your chance to shine and to begin a groundswell of support....

Like it or not, social media has become a primary way for authors to connect with readers, create awareness for their work, and promote their books. Author Annie Sullivan is very active on social media in order to stay engaged with readers of her young...

Libraries are unique places to market a book. In a library, there are rules and competing interests that don’t exist in a bookstore. Amy Collins, President of New Shelves Books, talks about the ins and outs of getting your books onto library shelves...

Everyone has art philosophy when it comes to front cover design, but what about the practical elements of front cover design? Read on to learn what you should include in the front cover and how to factor in the idea of hierarchy – that all things cannot...

From a marketing perspective, publicity is difficult to understand. It can't be bought, it can't be controlled, and it is never guaranteed, but there's simply no better way to gain credibility and momentum for a cause. But be forewarned–embarking on...