Writing almost any book—even if it’s fiction—is going to require some research. When it comes to effective novel research methods, author Bob Martin shares his thoughts on the ideal way to research setting. He says that the best research method for...

Writing and marketing a book takes organization and planning. Author of “Listful Thinking,” Paula Rizzo, discusses tips for developing your organizational process in writing. She creates a to-do list for the next day before she finishes her work for...

Getting national media attention is a goal for many new authors but happens for only a select few. The best way to start creating media awareness for your book is to reach out locally says marketing and communications consultant Nicole Baker. Start...

Getting national media attention is a goal for many new authors but happens for only a select few. The best way to start creating media awareness for your book is to reach out locally says marketing and communications consultant Nicole Baker. Start...

Wondering how to best use press releases? Laura Rossi Totten, founder of Laura Rossi Public Relations, advises that authors think more broadly about publicity and instead focus on press kits, which outline the "who, what, why, where" of you and your...

Wondering how to best use press releases? Laura Rossi Totten, founder of Laura Rossi Public Relations, advises that authors think more broadly about publicity and instead focus on press kits, which outline the "who, what, why, where" of you and your...

The topics of publicity and platform for authors can be confusing concepts. In this interview, Shelby Sledge, the publicity director at the author-focused publicity firm Shelton Interactive, breaks down the definition of author platform and offers...

Marketability and trends in publishing go hand in hand. That is not always the case in other markets, such as the film industry. Literary manager Eddie Gamarra discusses the impact of market trends on books versus film projects, and how trends affect...