In today’s society it’s common knowledge that Twitter is an enormously successful social medium. Honing one’s ability to function on that platform is becoming increasingly important, as its use expands. For an author, the ability to use tweets to increase...

Authors all over the world are using social media sites to publicize their books. Social media can help you achieve you book marketing goals. There are three stand-out platforms: Twitter, Facebook and LinkedIn. Each one has features that will help you...

Author Christopher Leonard talks about his new book Kochland: The Secret History of Koch Industries and Corporate Power in America . Unknown to most, Koch Industries and the Koch Industries companies touch nearly every aspect of modern life. Chris Leonard...

When author and educator Tara Botel Doherty was first published, she didn’t entirely understand all that it takes to market your book and create a buzz around it. She believed she would be able to sell it without much extra effort. However, Doherty discovered...

Middle-grade readers can be a tough audience for authors to reach because they aren't active online like young adult and adult readers. Former seventh grade English teacher and author Laura Martin has found school visits to be one of best ways to create...

SlideShare offers a unique opportunity for authors to market themselves and their books. SlideShare allows you to share PowerPoint slides that you've created through a social network. Once your PowerPoint slides are uploaded to SlideShare, you can...

Speaking engagements can be a great way for authors to gain exposure for their book and platform or message, and also be a means for selling more books. But, not all authors are comfortable with public speaking and it can take practice to become a dynamic...

There are considerations all authors should take when reviewing a contract, explains Greg Victoroff, Esq., partner at Greg Victoroff & Associates. What rights are being requested by the publisher? This may include where the book will be distributed,...

Watch and listen as psychological thriller author Layne Fargo talks about her book Temper , discussing the plot and the inspiration behind the story. As Layne describes it, she recalls reading about the Profiles Theatre Chicago scandal. Like her Temper...