YA author Lisa Desrochers shares tips for how to separate your book from other books in the crowded Young Adult market space. Click here to play this audio clip

A 15-Minute Method to Decrease Author Overwhelm and Increase Book Sales Book marketing doesn’t have to be daunting, make your head sing or require hours upon end to execute effectively. In fact, Stephanie Feger believes that the secret to successful...

As an Associate Publicist at Simon & Schuster Children’s Publishing, Maryam Ahmad researches media outlets and creates pitch angles for the books that she supports. Part of her role is brainstorming and tailoring her pitches based on the themes or messages...

When writing a nonfiction book, it's important to cite any sources you use in your research and writing process. Per ALC President Keith Ogorek, there are two main ways authors can cite sources: 1) in a bibliography at the end, and 2) in footnotes on...

In this course, attendees learn how to harness the power of AI to produce compelling, ethical, and authentic content. Author and book coach Cathy Fyock explores what types of content to feed AI tools, effective prompting techniques to generate high-quality...

Writing a cohesive, well-crafted story is a difficult task and there is no “right” way to do it. Every writer needs to discover how they best plan a story. Some writers are plotters and some are pantsers. A plotter is an author who outlines his or...

“Write what you know” is an old maxim that holds new truth for a writer. In an age abundant with content, it’s more important than ever to write compelling stories. Writing what you know can illuminate fresh, exciting perspectives that garner unexpected...

Kevin Gray, public relations expert, discusses the importance of actively and openly promoting your book in order to get the most of an interview opportunity.

Kevin Gray, public relations expert, discusses the importance of actively and openly promoting your book in order to get the most of an interview opportunity. Click here to play this audio clip

As an author you should be aware of your audience so you can effectively market to it. It’s important to avoid wasting marketing time and dollars on unfruitful activities. The best way to market each genre of writing is to target special groups. Non...