Garnering publicity for a book is an essential part of any book marketing plan. Publicity opportunities can include media interviews, book reviews, op-ed pieces, and more. W Publishing Group Publicity Manager Elizabeth Hawkins starts paving the way for...

Many authors struggle with what to share on social media that will truly engage potential readers and turn them into buyers. Senior Marketing Manager with W Publishing Group Katherine Hudencial says authenticity is what helps her nonfiction authors increase...

A “Twitter pitch” is a great marketing tool that every author should keep handy. Elle E. Ire, author and educator, shares the Twitter pitch for her latest book, Threadbare . “Brain half machine, heart all human, mercenary soldier Vick Corren must save...

CF Yetmen, author of “The Roses Underneath,” talks about what inspired her to write her novel and how that book came together. Yetmen decided to write the book for a number of reasons. Working is publishing her entire career, she knew what it takes to...

Building an author brand is essential to your success. Whether you're self-publishing a book, traditionally publishing, or looking to sell your story to film and television studios, establishing and promoting your brand as an author and professional...

Building an author brand is essential to your success. Whether you're self-publishing a book, traditionally publishing, or looking to sell your story to film and television studios, establishing and promoting your brand as an author and professional...

The release timing for a book can be critical to its success, especially when a book is holiday-themed. Author Phillip Done released his holiday-themed book, The Ornament Box , in mid-October, understanding that the biggest book buying season is the...