New writers often underestimate the amount of marketing and promotional work they will have to execute for their books, whether they are traditionally published or self-published. For his first two books author Phillip Done hired a publicist to help...

New writers often underestimate the amount of marketing and promotional work they will have to execute for their books, whether they are traditionally published or self-published. For his first two books author Phillip Done hired a publicist to help...

Author and poet Melody Dean Dimick explains the differences between written poems and spoken word poetry. In the clip below, learn vocabulary like “poetry slam” and “spoken word poems.” Did you know that, according to Dimick, poetry slams were founded...

Whether your book is self-published or traditionally published, generating publicity for your book is an important part of your marketing campaign. Author Daylle Deanna Schwartz offers tips on how to generate publicity as an author. She describes how...

You're Not Gonna Selfie Your Way Out of This One! A "behind the scenes" look at Cathy Fyock's strategic photoshoot orchestrated by Melissa Demple Henry. As an author, you know the importance of building your brand. But how do you develop a strategic...

Are you ready to get your nonfiction book out of your head and onto the page? Book Coach Cathy Fyock has created the perfect tool to help you put your ideas together and get your book across the finish line. Using a handout taken from her newest book...

Award-winning, bestselling author Cara C. Putman says as much as you might not like it, book marketing needs to be a priority for authors. Many authors struggle with finding time to market their books and Putman is no different. As a college professor...

Feeling stuck? Need to look at your topic from a different perspective? It's a New Year and time for a fresh start! This recorded session gets those creative juices flowing with some new writing exercises and prompts. Cathy Fyock, The Business Book Strategist...

If you've published a book or are getting ready to publish a book, it's important to have an online presence with an author website or blog and an active social media strategy. To be effective on social media and engage with readers, author Angela Marie...

Contracts are difficult for most people to decipher without the assistance of attorney, and contracts related to publishing or optioning a book are no different. Per attorney Greg Victoroff, when a party is interested in either publishing your book or...