In the past, book reviews were conducted only through the main trade publications such as Kirkus Reviews and Publishers Weekly. While it's still a big deal to get reviewed by these publications, more and more readers are monitoring Amazon, YouTube, Goodreads...

Defining the audience for your book is critical to its success. It helps agents know which publisher to sell it to, it helps bookstores know where to place it on the shelves, and it helps you market the book by tapping into that audience’s interests...

Writing and publishing a children's book is a dream of many authors. So how do you break into the children's book industry? Children’s author and illustrator Kathryn Otoshi shares her tips for writers interested in breaking into the children's book market...

Getting feedback is painful, but once you’ve decided to allow others to critique your work, how do you find groups who are willing to do it? Or who are qualified to do it? Agent and author, Jamie Brenner, discusses how to find the courage to ask...

Sam Slaughter, VP of Content at Contently.com, discusses how to write for your marketing. “We encourage authors not to think of writing for brands as different from writing for publishers. They should think of it as exactly the same thing,” he says...

The publishing world can be overwhelming with the number of things that an author isn’t aware of. For example, what are you looking for in a publicist? How do you choose someone who is going to do best by your book? What kind of questions should you...

Sometimes a writer signs with an agent, manager, or attorney and is so elated to have done so that it doesn't occur to him that he's signed with someone that will not advance his dream of publication or production. But how do you know before you sign...

Getting feedback is painful, but once you’ve decided to allow others to critique your work, how do you find groups who are willing to do it? Or who are qualified to do it? Agent and author, Jamie Brenner, discusses how to find the courage to ask...

Publicist Marika Flatt explains the best time frame to start a PR campaign for your book, which is usually two months before your book is published if you’re doing your own publicity. However, the rules are different if you’re hiring a publicist...

Physician and author, Richard Kelley talks about the pressure some might feel when writing a second book, and gives tips on how he pushed through to keep producing successful books. He found it helpful to write his second book as a support to his first...