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Plot? Pants? Blueprint!
Jennifer Crosswhite
The System Any Kind of Writer Can Use to Create Compelling Characters and Page-Turning Plots In this session with book coach, editor, and bestselling author Jennifer Crosswhite, you'll learn how to write deep characters and compelling plot lines without...
3 months ago
Fiction
Plot Planning
How to Focus Book Marketing Efforts and Be Consistent When on a Budget
David Hancock
Morgan James Publishing founder and bestselling author David Hancock believes authors need "multiple weapons" when it comes to book marketing, and that it doesn't have to cost a lot of money. The key, he says, is getting yourself out there consistently...
8 months ago
Marketing Plan
Building a Fan Base
Creating Compelling Characters:
Jennifer Crosswhite
Identifying key characteristics of your characters that make them jump off the page Readers will follow strong characters through a weak plot, but they won't follow a character they can't connect with. In this webinar session with author, editor, and...
9 months ago
Fiction
Character Development
How to Leverage Tech Marketing Strategies to Supercharge Your Author Career
Russell Nohelty
Technology and business articles can be founts of knowledge for authors, but reading them can be very confusing. Join USA Today bestselling author Russell Nohelty as he lays out a glossary of the important terms to pay attention to so authors can understand...
10 months ago
Marketing Plan
Research
Page-Turning Scenes: The sequence that keeps your readers reading, no matter your genre
Jennifer Crosswhite
Want to write a book that keeps readers engaged throughout? Understanding the basics of scene structure is the building block of writing a compelling novel. Join us as book coach, editor, and bestselling author Jennifer Crosswhite reviews this important...
over 1 year ago
Fiction
Plot Planning
The Most Effective Book Advertising Platforms for Authors on a Budget
Katherine Hudencial
Many authors are hesitant to invest in online book advertising due to the cost and uncertainty of its effectiveness. Per W Publishing Group Senior Marketing Manager Katherine Hudencial, Google Ads and Amazon Marketing Services can be great places for...
over 1 year ago
Advertising
Internet
How Authors Can Reach Their Audience in the Christian Book Market
Caren Wolfe
Caren Wolfe, Vice President of Marketing with W Publishing Group, a commercial nonfiction imprint of Thomas Nelson, works with many authors of Christian and faith-based books who desire to have their messages and stories reach their target readers. A...
over 1 year ago
Marketing Plan
Building a Fan Base
The Importance of a Lead Magnet in Building an Email Newsletter Mailing List
Caren Wolfe
Email marketing continues to be one of the best ways for authors to grow their readership. Building an email list can take time and effort and per Caren Wolfe, Vice President of Marketing with W Publishing Group, one of the best ways to get potential...
over 1 year ago
Self-Promotion
Mailing Lists
The Importance of Messaging and Consistency With an Author Newsletter
Caren Wolfe
As Vice President of Marketing with W Publishing Group, a commercial nonfiction imprint of Thomas Nelson, Caren Wolfe sees how important content and consistency are when it comes to email marketing for authors. Per Wolfe, the key messages authors need...
over 1 year ago
Self-Promotion
Mailing Lists
Trends in the Marketplace for Faith-Based Books and Memoirs
Katherine Hudencial
The book marketplace is constantly evolving with topics and genres coming in and out of popularity. While there are many types of books that can create a buzz, W Publishing Group Senior Marketing Manager Katherine Hudencial says nonfiction faith-based...
over 1 year ago
Nonfiction
Reason for Writing
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