Many authors hear they need to have a "platform" to reach readers and sell books, but few fully understand what this means. An author platform includes all of the ways you are communicating with potential readers. Per W Publishing Group Vice President...

Author branding can be an important part of marketing because it affects how readers perceive you and your work. Branding can include your messaging, colors, logo, genre, and more. Per Publicity Manager Elizabeth Hawkins, an author's branding must be...

As a Publicity Manager with W Publishing Group, a commercial nonfiction imprint of Thomas Nelson, Elizabeth Hawkins works with authors of trade and nonfiction books including faith-based, general interest, sports, and more, all with an inspirational...

Author platforms and branding work together to create meaningful strategies that allow authors to create awareness for their work and entice readers to buy their books. An author platform is an author's ability to reach readers, while branding is how...

The Five Foundational Questions You Need to Answer Before Writing Anything Good stories intrinsically have a structure our brains are looking for. With these 5 key questions, you can make sure you hit those key points on an idea you have, your work...

Whether or not the topics, themes, and messages in your book are "newsworthy" matters when trying to garner media attention for you book. Media outlets want books that address trending and relevant topics for their audiences. Per Publicity Director for...

Garnering media attention and other publicity opportunities leading up to the launch of a book is critical to a book's success. This includes media interviews, op-eds, book reviews, and more. You want to launch with a lot of excitement and buzz around...

In the past, book tours typically involved planning a series of in-person events and appearances for an author to kick-off the launch of a book. This practice has evolved and is no longer approached as "one size fits all", per Mark Glesne, Senior Marketing...