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  • How Including Reference Elements in a Book Can Enhance the Reader’s Experience

    Joanie Schirm
    Joanie Schirm
    Writing a book requires a lot of time and effort so it's important to think about the impact your book will have on readers. Before publishing, study the readability of your book and consider adding interior elements that will enhance the reader's experience...
    • over 8 years ago
    • Nonfiction
    • Elements
  • Penguin Books' Eddy Teo on the Evolution of the Singaporean Book Market

    Eddy Teo
    Eddy Teo
    Penguin Books Singapore's Managing Director Eddy Teo has spent his entire adult life working in the book publishing business in Singapore. With his first job in the early 1980's, the process of selling books was quite different from how books are sold...
    • over 7 years ago
    • Distribution & Sales
    • International
  • How to Identify Your Book’s Target Audience Early and Accurately - video

    Nicole Baker
    Nicole Baker
    Knowing your target audience early on in the writing and publishing process is essential for fine-tuning your author platform and marketing efforts, as marketing and communications consultant Nicole Baker explains. The first thing writers must accept...
    • over 8 years ago
    • I have an Idea!
    • Identifying Your Audience
  • Middle-Grade Author Laura Martin on Creating Curriculum to Complement Her Books

    Laura Martin
    Laura Martin
    As a former seventh grade English teacher, middle-grade author Laura Martin received the best possible training to write for her target reader. This experience also gave her great insight into creating curriculum that inspires and engages this age group...
    • over 7 years ago
    • Children's Books
    • In the Classroom
  • How to Identify Your Book’s Target Audience Early and Accurately - podcast

    Nicole Baker
    Nicole Baker
    Knowing your target audience early on in the writing and publishing process is essential for fine-tuning your author platform and marketing efforts, as marketing and communications consultant Nicole Baker explains. The first thing writers must accept...
    • over 8 years ago
    • I have an Idea!
    • Identifying Your Audience
  • Tips for Getting Started as a Blogger and Choosing a Platform

    Erik Deckers
    Erik Deckers
    So you’ve decided to publish a blog! Now what? What platform should you use? What should you put in it? How often should you write? Part of creating an online presence is trial and error, but there are many veteran authors that have proven what can...
    • over 7 years ago
    • Blogging
    • Platforms
  • The Fundamental Differences Between Short Fiction and Long Fiction

    Ken Liu
    Ken Liu
    Award-winning author Ken Liu has published over one-hundred short stories, novelettes and novellas in his career and two full-length novels. While short fiction and long fiction formats have some fundamental differences, there are some elements that...
    • over 7 years ago
    • Fiction
    • Plot Planning
  • Using Your Unique Voice as a Writer to Bring New Perspective and Opportunities - podcast

    Elizabeth Knox
    Elizabeth Knox
    Many new writers worry that what they have to say has already been said and they wonder if their voice is unique enough to get noticed. Author Elizabeth Knox believes that all writers do have a unique way of seeing or saying things that will resonate...
    • over 9 years ago
    • Nonfiction
    • Platform and Credibility
  • The Sophomore Blues: The Challenge of Writing a Second Novel

    Jo Furniss
    Jo Furniss
    You've done it! You've written and published your first novel and have found some success - congratulations! What comes next? You are likely feeling intense pressure to produce another great novel along with some anxiety. Author Jo Furniss calls this...
    • over 7 years ago
    • Managing Your Writing Life
    • Goal Setting and Process
  • Author Christina Hoag on Her Book Editing Process

    Christina Hoag
    Christina Hoag
    Many writers dread the manuscript editing and revision process. This is because it is tedious and lengthy. Some writers, however, love the process because it gives them the opportunity to fine tune all elements of the story and bring it to life. Author...
    • over 6 years ago
    • Managing Your Writing Life
    • Goal Setting and Process
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