If you're waiting until you've finished your book to begin your marketing plan and activities for your book launch, you're starting too late! While you ARE busy writing your book, it's not too early to begin creating buzz and excitement for your book...

Since 1987, Professor Donna Arthur Downs has been teaching students in the Communication Department at Taylor University. Taylor is a private, interdenominational, evangelical Christian university in Upland, Indiana. Founded in 1846, it is one of the...

If you are considering starting a freelance writing or editing business, professor, author, and freelancer Donna Arthur Downs recommends setting up an LLC. This allows you to track all of your business expenses which is important for tax reasons. She...

As a Publicity Director for W Publishing Group, a commercial nonfiction imprint of Thomas Nelson, Allison Carter partners with her author clients to find publicity opportunities for their books. This includes media interviews, op-eds, book reviews, and...

Laurel Anne Hill, award-winning author and former underground storage tank operator, began writing before she could read. As a young child, her older sister would write down the stories Hill told. Throughout childhood and high school, Hill submitted...

Per former Hollywood Development Executive Dan Watanabe, one of the biggest ways writers fall short with their stories is that they don't write the story they are meant to write. Many writers are too worried about what's trending in the book market....

Writing a cohesive, well-crafted story is a difficult task and there is no “right” way to do it. Every writer needs to discover how they best plan a story. Some writers are plotters and some are pantsers. A plotter is an author who outlines his or...

Author Sheri Fink's debut novel Cake in Bed is a sweet and sexy romance, very different from her bestselling series of children's picture books. Fink experienced some self-doubt when starting this book project, but something inside of her drove her...

Author Sheri Fink's debut novel Cake in Bed is a sweet and sexy romance, very different from her bestselling series of children's picture books. Fink experienced some self-doubt when starting this book project, but something inside of her drove her...

Our favorite stories have a well-crafted structure and contain common elements. We think of writing as an art, but does it have elements of math and science? Elaine Ash thinks so. Ash, author, editor, and book coach, shares her research on structure...