Arthur Doweyko, award-winning author and scientist, explains the difference between writing a book and actually selling a book. It can be hard for authors who have finally finished a manuscript to consider tackling a major marketing project. However...

Author Phillip Done had the unique privilege of writing a celebrity biography, The Charms of Miss O'Hara , about the life of Hollywood screen star Ann Rutherford. He interviewed many of her friends and colleagues in the process including screen legend...

Today’s market is saturated with content, and it’s important that authors have an extensive writing portfolio. This will demonstrate experience and a large range that agents and publishers will appreciate. Plus, it helps build a platform and a brand...

Author Derek Taylor Kent writes the books for his award-winning, popular middle-grade series, Scary School , using the pen name "Derek the Ghost." This eleven-year-old character lives at the school and narrates the stories, writing about all of the...

You’ve seen Google Display Network (GDN) advertising before: it’s the banner ads that appear on websites across the Internet. It is the tool that shows you ads for products you may be interested in while on websites that don’t sell those products. ...

Author Derek Taylor Kent writes the books for his award-winning, popular middle-grade series, Scary School , using the pen name "Derek the Ghost." This eleven-year-old character lives at the school and narrates the stories, writing about all of the...

As a Senior Marketing Manager with W Publishing Group, a commercial nonfiction imprint of Thomas Nelson, Katherine Hudencial supports a variety of marketing initiatives for her author clients including in-person events such as book signings, speaking...

Watch exclusive footage of Lisa Genova, bestselling author of Still Alice , in conversation with Leigh Haber, Books Editor at O , the Oprah Magazine, a part of Simon & Schuster’s Book Club Matinee at New York City’s historic Ed Sullivan Theater. ...

Whatever future is headed our way, it will not be a return to the past. Face-to-face book events will not return anytime soon. Authors need to know how to present themselves and their work in a virtual environment, be it Zoom, WebEx or another platform...

Marketing and selling children's books can challenging since the purchasers of the books aren't necessarily the target readers. There are two key channels where critically acclaimed children's author Rob Harrell thinks these authors should focus — social...