Have you ever run ads for your book on social media that reported lots of activity and clicks but you weren’t sure if the ads were generating sales? Or perhaps you have been promoting your book in multiple ways and would like more solid sales data on...

Stephanie Feger, owner and chief strategist of the emPower PR Group, believes that there are only two non-negotiables in the world of book marketing: have an author website and have a meaningful presence on LinkedIn. LinkedIn can be a valuable platform...

In this webinar session, Author Connections President and book marketing expert Beth Kallman Werner provides tips and suggestions for attracting readers and turning them into long-term fans. She offers ideas and specific ways to stay in touch, keep fans...

There are many online platforms authors can use to create awareness for their book, build a following, and find readers. Which platforms work well for one author, many not work well for another, so it can be a bit of trial and error. Per book publicist...

One of the toughest challenges for authors, especially those who are not social media savvy, is building a portfolio of collateral to share with potential readers and fans. To engage and expand your following, you need to create and share content that...

The travel writing genre is alive and well, contrary to what some may think. The explosion in travel and the “shrinking” of our world has not dampened the consumer’s thirst for information about faraway places. Rather, it has increased it. With the Internet...

If you’re marketing a book for the first time, there are probably at least a few marketing concepts and terms you’re not completely familiar with. We’ve assembled a glossary of common terms with brief definitions to help you navigate your way through...