Any great book marketing campaign must incorporate both publicity and promotional efforts to create awareness, build a readership, and increase book sales. In this session, freelance publicist and communications professional Lindsey Gobel reviews what...

An essential tool for any author is an author media kit. A media kit gives authors the edge they need to help drum up press by exhibiting professionalism and providing the metadata that every journalist, reviewer or bookstore needs to publicize information...

The Good, The Bad, and the Ugly Reviews are a critical, but challenging part of any book’s marketing strategy. Authors rely on reviews to build credibility and word of mouth marketing, while readers rely on them to decide whether to purchase a book...

There are many online platforms authors can use to create awareness for their book, build a following, and find readers. Which platforms work well for one author, many not work well for another, so it can be a bit of trial and error. Per book publicist...

In this recorded webinar session, Author Connections President and book marketing advisor Beth Kallman Werner recaps some basics of Facebook advertising from her " Book Advertising 101 " webinar, and then goes into more detail including steps for the...

In this webinar session, Author Connections President and book marketing advisor Beth Kallman Werner covers the basics of print and online advertising for new title discovery. From budget planning and execution tips, to where to advertise, audience targeting...