Anyone trying to sell books on the Internet has likely heard about “keywords”, whether as part of search engine optimization (SEO), paid search, Google Display Network advertising, Facebook ads, Instagram advertising, or even Amazon’s own paid advertising...

Reviews are a critical, but challenging part of any book’s marketing strategy. Authors rely on reviews to build credibility and word of mouth marketing, while readers rely on them to decide whether or not to purchase a book. The more positive reviews...

What is a Genre? At its most basic definition, a genre is a way to group things with similar elements. Your book’s genre is the way that it’s identified or categorized, both to your readers and to the bookstores or online retailers that are going to...

This webinar with freelance publicist and communications professional Lindsey Gobel reviews what an author can expect from working with a literary publicist, as well as detailed examples of what is involved in a publicity campaign. Gobel talks about...