Both a new author and a writer who has chosen to self-publish his book, share a common need. They both need someone to help them generate publicity for their new publication. This is where a publicist comes in. The basic function of the publicist is...

A Podcast is a digital media file, audio or video, but usually audio. These files are distributed via the Internet for others to listen to. As an author, podcasts can provide a new way for you to market you and your books. A podcast can provide a deeper...

It pays to click. Rather, it pays for clicks. The “it” would be Google Adsense, and the money could be coming your way. How can you begin to start realizing that income? Here are 3 easy steps: 1) Find your niche and develop content. Google loves web...

An author’s brand is based on how the public perceives the particular tone or feel of that author’s writing without being tied down to any specific title or characters. What makes Charlene Harris a brand is knowing what you are going to get from reading...

Moira Allen wrote a wonderful book recently that included information on how to impress publishers, editors, and agents with your understanding of the book market. She said something I have seen in other writing blogs since then: sometimes it pays just...

When you assemble a press kit, try to anticipate the types of things that will be necessary in your particular event. Some of these items will vary depending on the type of event, but there are certain things that you should always provide. Always include...

Have you ever run ads for your book on social media that reported lots of activity and clicks but you weren’t sure if the ads were generating sales? Or perhaps you have been promoting your book in multiple ways and would like more solid sales data on...

For the travel writer, arriving at the destination is the easy part. Now, you’ve got to decide where your story begins. Is it at the airport? The downtown market? The place where you eat your first meal? Let’s consider four helpful tips for finding your...

One way to get the word out about your book is to send press releases to local news media. Press releases need to be written in Associated Press style, which you can find in the AP Style-Book. Authors do not, however, need a publicist to send out press...

There was a time when book clubs ruled the world and having your book selected by the Book of the Month Club or the Literary Guild made a huge difference. It was the sort of thing your publisher would feature prominently in ads for your book, and you...