To get your self-published book into a bookstore, you need to know the best practices of approaching a bookstore. Julie Wernersbach, publicist for the leading American indie bookstore, BookPeople, in Austin, Texas, offers her insider advice on how...

Upon meeting his hero, Harvey MacKay, author Steve Harper became more compelled to try self-publishing because of the benefits it offers, including greater creative control. Harper did just that and wouldn't trade the experience. His biggest piece...

Journalist and author Hiawatha Bray discusses how technology has impacted bookstores. There's a shift to more people reading e-books and ordering books online, instead of going to a local bookstore. Bray feels that bookstores are in a state of crisis...

Author Susan Orosco explains why writing a non-fiction book helps establish you as an expert in your space, which is the precursor to speaking opportunities. She also has some tips about setting your expectations properly.

Cyndi Hughes, Executive Director of The Writer's League of Texas, offers her thoughts on the rise of the e-Book and the impact on the overall writing and publishing markets. She also discusses why it's a great resource and starting point for self-publishing...

CF Yetmen, author of "The Roses Underneath," discusses how she marketed her self-published book. She started pitching her plan in her query letters, and once she self-published her book, she had total control of the marketing message.

Cyndi Hughes, Executive Director of The Writer's League of Texas, offers her thoughts on the rise of the e-Book and the impact on the overall writing and publishing markets. She also discusses why it's a great resource and starting point for self-publishing...

CF Yetmen, author of "The Roses Underneath," discusses how she marketed her self-published book. She started pitching her plan in her query letters, and once she self-published her book, she had total control of the marketing message. Click here...

One necessary skill in the author’s business toolbox is the skill to pitch to agents and publishers. Whether pitching on paper, in cyberspace or in person, a pitch has three main elements – the introduction, the book synopsis and the author synopsis...

If you're looking into buying an ISBN, or International Standard Book Number, then you must be preparing to become a publisher. This means that you have some sort of written work you want to publish on your own and need an ISBN to complete the process...