You are publishing a book and are working on a marketing plan to ensure your book reaches readers. As you develop your marketing plan, you might wonder if digital marketing is a smart choice for you. Amanda Hocking is an example of someone who has done...

Knowing that she wanted to pursue a traditional publishing path, middle-grade author Laura Martin queried many literary agents. Her work caught the attention of well-known and highly respected literary agent Jodi Reamer with Writers House. Reamer's client...

Social media is everywhere and there are a lot of platforms out there. It can be overwhelming to determine which are most effective for you and your book. Author and publisher L.E. Perez will go over what some of the best ones are for authors, why they...

In this session, ALC President Keith Ogorek and book distribution expert Amy Collins hosted a question and answer forum on the topics of writing, marketing, distribution, and publishing. About the Presenters: Amy Collins is the president of New Shelves...

Finding an agent is vital in today’s traditional publishing landscape. “If your goal is to be published by a traditional [publisher], then an agent is still key to open those doors,” says literary agent Amy Levenson. Most publishers won’t accept a...

A newsletter list is one of the best ways for authors to connect with their readership. Email marketing is even more effective than social media networks and can help an author build lasting relationships with his or her audience. An email list should...

The phrase "writing to market" means following the latest book sale trends and writing content that is popular and known to sell. Before eBooks and self-publishing, the act of writing to market was frowned upon because the publishing process took much...

With about 122 million daily active users on YouTube consuming more than a billion hours of video every day, YouTube can be one of the most effective book marketing channels in your promotion mix. A.G. Billig, published author, book coach and founder...

The publishing industry is complicated. Whether an author is traditionally published or self-published, trying to sell a book is difficult in a system that requires so much prior knowledge. It’s important for authors to gather extensive knowledge of...

Comic artist and graphic novelist Sonny Liew grew up in Singapore and was always intrigued by the country's local history. In his late teens, Liew realized that there were major differences between the mainstream historical narrative and the alternate...