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Tips for Switching Gears Between Freelance Writing Projects
Lindsey Gobel
Freelance writer, editor, and publicist Lindsey Gobel thrives when working on multiple projects and enjoys partnering with clients in a range of industries. Not only does this variety keep her interested and motivated, but it also makes her more marketable...
over 6 years ago
Managing Your Writing Life
Goal Setting and Process
Creating a Dynamic Author Media Kit for the New Year
Lindsey Gobel
An essential tool for any author is an author media kit. A media kit gives authors the edge they need to help drum up press by exhibiting professionalism and providing the metadata that every journalist, reviewer or bookstore needs to publicize information...
1 month ago
Public Relations
Press Kits
When Authors Should Hire a Publicist and What to Expect
Lindsey Gobel
Planning and managing a book launch publicity campaign can be challenging. Many authors do not have the expertise or connections to execute all of the initiatives required for a successful campaign. If you lack the marketing knowledge and media connections...
over 6 years ago
Public Relations
Publicity Campaigns
Creating Dynamic Book Pitches for Publishers, Agents, and the Media
Author Learning Center
In this webinar session, publicist and communications expert Lindsey Gobel teaches how an author can prepare and deliver dynamic book pitches to publishers, agents and the media. She discusses the “Dos and Don’ts” of pitching your book and the steps...
over 4 years ago
Marketing Plan
Elevator Pitch
Creating Professional Author One-Sheets and Bios
Lindsey Gobel
One of the most essential tools for marketing your book is a one-sheet (also known as a sell-sheet). It exemplifies professionalism and gives a potential publisher, agent, or member of the media a polished summary of what you and your book are all about...
over 4 years ago
Public Relations
Press Kits
Key Elements of an Effective Book Launch Press Release
Lindsey Gobel
A press release is a tool that authors can use to notify the media of their book release. Per freelance writer, editor, and publicist Lindsey Gobel, the best way to execute a press release is to work with a literary publicist. Literary publicists have...
over 6 years ago
Public Relations
Press Releases
How Authors Can Ensure Their Book is Newsworthy
Lindsey Gobel
One of the most effective ways that authors can garner media attention is to make their book, or their platform, relevant. This means staying on top of world news and cultural trends. Anytime you can tie your book or platform to a current event or...
over 6 years ago
Marketing Plan
Finding Your Platform
How can speaking engagements help create awareness and sales for my book, and where can I find speaking opportunities?
Author Learning Center
Question: How can speaking engagements help create awareness and sales for my book, and where can I find speaking opportunities? Answer: There are many ways, both online and offline, that authors can create awareness for their work and develop...
9 months ago
Author Learning Center
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