Freelance writer, editor, and publicist Lindsey Gobel thrives when working on multiple projects and enjoys partnering with clients in a range of industries. Not only does this variety keep her interested and motivated, but it also makes her more marketable...

Planning and managing a book launch publicity campaign can be challenging. Many authors do not have the expertise or connections to execute all of the initiatives required for a successful campaign. If you lack the marketing knowledge and media connections...

An essential tool for any author is an author media kit. A media kit gives authors the edge they need to help drum up press by exhibiting professionalism and providing the metadata that every journalist, reviewer or bookstore needs to publicize information...

In this webinar session, publicist and communications expert Lindsey Gobel teaches how an author can prepare and deliver dynamic book pitches to publishers, agents and the media. She discusses the “Dos and Don’ts” of pitching your book and the steps...

One of the most essential tools for marketing your book is a one-sheet (also known as a sell-sheet). It exemplifies professionalism and gives a potential publisher, agent, or member of the media a polished summary of what you and your book are all about...

A press release is a tool that authors can use to notify the media of their book release. Per freelance writer, editor, and publicist Lindsey Gobel, the best way to execute a press release is to work with a literary publicist. Literary publicists have...

One of the most effective ways that authors can garner media attention is to make their book, or their platform, relevant. This means staying on top of world news and cultural trends. Anytime you can tie your book or platform to a current event or...