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Case Study 2
Be the Expert: Market Your Book with Expert Positioning - article
Author Learning Center
When organizing your marketing campaign and your message to your target customer, you've probably focused a lot on your book. Chances are you've tried to entice readers with the interesting topics you discuss or the twists and turns of the story you...
over 9 years ago
Marketing Plan
Research
What are beta readers, and how can I find a few to read my manuscript and provide feedback?
Author Learning Center
Question: What are beta readers, and how can I find a few to read my manuscript and provide feedback? Answer: Before publishing a manuscript, there are several stages of editing and revisions an author must go through to produce the best book possible...
over 2 years ago
Author Learning Center
Ask Keith
Social Media & Book Marketing - article
Author Learning Center
A powerful social media campaign is not about begging people to read your book. To begin your campaign, consider where your readers and contacts gather. Are they all on Twitter? Facebook? Blogs? This will help you focus on reaching as many people as...
over 9 years ago
Social Media
General
Technology: Writing Software - article
Author Learning Center
Technology has revolutionized writing. But it can be overwhelming to identify the right technology for your purposes because today’s writers have multiple software tools to choose from. What software is available to today’s authors and what does each...
over 9 years ago
Managing Your Writing Life
Writing Apps & Websites
The Sell Sheet: What's Included in a Good One - article
R.J. Lee
In order to sell your book and to participate in book signing events, a sell sheet needs to be part of your writer’s arsenal. A good sell sheet should contain the following elements: • Your book’s title in bold letters, preferably right out front....
over 9 years ago
Marketing Plan
Research
How can I make my book title stand out and grab reader attention, while also describing what my book is about?
Author Learning Center
Question: How can I make my book title stand out and grab reader attention, while also describing what my book is about? Answer: One of the most important marketing decisions you will make prior to publishing your book is choosing your book’s title...
over 2 years ago
Author Learning Center
Ask Keith
Trends in the Marketplace for Faith-Based Books and Memoirs
Katherine Hudencial
The book marketplace is constantly evolving with topics and genres coming in and out of popularity. While there are many types of books that can create a buzz, W Publishing Group Senior Marketing Manager Katherine Hudencial says nonfiction faith-based...
over 2 years ago
Nonfiction
Reason for Writing
Getting Your Book in Bookstores - Advice for New Authors - podcast
Carol Hoenig
Getting your book into a bookstore can be an exciting goal to achieve. Much of the work required to get a book onto a bookstore shelf starts at the very beginning of the publishing process. Carol Hoenig, author, publishing consultant, and bookstore...
over 9 years ago
Distribution & Sales
Booksellers
Getting Your Book in Bookstores - Advice for New Authors - video
Carol Hoenig
Getting your book into a bookstore can be an exciting goal to achieve. Much of the work required to get a book onto a bookstore shelf starts at the very beginning of the publishing process. Carol Hoenig, author, publishing consultant, and bookstore...
over 9 years ago
Distribution & Sales
Booksellers
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