While conducting researching for your book, the quality of your interviews directly impacts the quality of your book. So, how do you conduct a successful interview for your book? David Margolick, journalist and author of "Elizabeth and Hazel: Two Women...

Luke Sandler, literary manager with the Gotham Group, shares tips on selling a book to Hollywood. He explains what executives are seeking when considering buying a book as the basis of a film project. Before you send your book off to Hollywood, it...

Many self-published authors aspire to be traditionally published, but it can be challenging with a book that has already been released to the marketplace. Before approaching a literary agent with a self-published book, authors should have sold at least...

Literary agent and book development consultant Claire Gerus doesn’t just go through the motions with her clients. She says she strives to have an honest interaction with each author. This means staying as involved in the process as the writer is. At...

Marketing your book via social media is an essential part of a successful book marketing campaign. Andrea Dunlop, director of social media and marketing for Girl Friday Productions, shares tips on building your social media audience. When building...

Shelby Sledge, the Publicity Director at an author-focused publicity firm, discusses how to decide which media outlet you should target when seeking publicity for your book. When marketing a fiction book, an author might need to focus on a nonfiction...

How do you write stories that people want to read? In the internet age, there’s an abundance of content available to readers, making it difficult for your book to stand out. Which story elements should you hold to, and where can you take a risk? Elaine...

A plotter is an author who outlines his or her novel before he or she begins writing. These authors tend to know who their characters are and where the book is going before writing the first chapter. A pantser is an author who discovers the story as...

New writers tend to come into the publishing industry with blind spots. It’s important for them to understand their own misconceptions about the publishing process. Elle E. Ire, author and educator, explains the business of being a traditionally published...

As founder of Apprentice University, Inc. and author of You're Always Being Interviewed , Ron Brumbarger saw an opportunity to combine his business and self-publishing experience. During the process of publishing his book, Brumbarger realized how difficult...