Laura Navarre, author of The Majick Trilogy, shares the importance of social media in book marketing. The primary role of social media is connection. By going where people are, you can connect with readers and remind them who you are. Navarre talks...

Author, comedy writer, and columnist James Breakwell has come full circle in his writing career. He started out in journalism long before he became an internet sensation through his @XplodingUnicorn Twitter handle. It was as a journalist where Breakwell...

For most authors, writing a powerful story is just a part of the journey toward being published. Submitting work to a journal, publisher, or agent is hard work that requires research. A great place to focus your time and effort is the query letter...

For many authors, there is nothing more gratifying than a direct sale. Many enjoy meeting their readers face-to-face, discussing their book, and maybe even signing a copy, allowing readers to have a one-of-a-kind treasure. Large events such as trade...

Marketing your book is necessary if you expect commercial success. But doing it right means finding the right marketing mix to reach the widest audience. In this interview, Shelley Rogers Landes, former marketing manager at Author Solutions, discusses...

Structuring a nonfiction book is a lot like building a house. There are many different styles and ways to go about it, and there are only one or two structures that are actually suited for your particular book and the things you want to say. Presenter...

After your book is published and you’re ready to spread the word, you may consider hosting a book launch event. These events can be done online, but author and book PR/marketing expert A.G. Billig prefers in-person book launches for multiple reasons...

Marketing your book is necessary if you expect commercial success. But doing it right means finding the right marketing mix to reach the widest audience. In this interview, Shelley Rogers Landes, former marketing manager at Author Solutions, discusses...

How do you write stories that people want to read? In the internet age, there’s an abundance of content available to readers, making it difficult for your book to stand out. Which story elements should you hold to, and where can you take a risk? Elaine...