Marketing your book is necessary if you expect commercial success. But doing it right means finding the right marketing mix to reach the widest audience. In this interview, Shelley Rogers Landes, former marketing manager at Author Solutions, discusses...

Structuring a nonfiction book is a lot like building a house. There are many different styles and ways to go about it, and there are only one or two structures that are actually suited for your particular book and the things you want to say. Presenter...

Marketing your book is necessary if you expect commercial success. But doing it right means finding the right marketing mix to reach the widest audience. In this interview, Shelley Rogers Landes, former marketing manager at Author Solutions, discusses...

Marika Flatt, founder of PR By The Book, discusses the publicity challenges you might want to consider when it comes to writing under a pen name. It can be trickier to do publicity with a pen name, simply because the public nature of publicity makes...

Marika Flatt, founder of PR By The Book, discusses the publicity challenges you might want to consider when it comes to writing under a pen name. It can be trickier to do publicity with a pen name, simply because the public nature of publicity makes...

Many authors don't consider their target readers until after they've written and published their book. This makes creating awareness for your work and building a readership much more difficult. Nelson Books Senior Marketing Director John Andrade strongly...

Author Allie Pleiter did not follow the typical process of finding an agent to get connected with her traditional publisher, Harlequin. She'd written and independently published both main stream romance and parenting books, and then Harlequin approached...

Book signings are, at face value, about you personalizing your book for your buyers. You may also choose to read aloud a short selection from the book and answer questions. But think beyond the most basic definition of book signings. They are about getting...

When you pick up a book, turn it over, and decide whether or not to open it up, how do you make that decision? For most readers, that little blurb on the back tells us whether or not the book might transport us to a world we want to explore. Are these...

Congratulations on publishing your book! It’s something many aspire to but few accomplish. But now what? How do you connect with your potential readers? Just sit back and see what happens? Maybe, but there’s lots more you can do! Whether you’ve just...