From a marketing perspective, publicity is difficult to understand. It can't be bought, it can't be controlled, and it is never guaranteed, but there's simply no better way to gain credibility and momentum for a cause. But be forewarned–embarking on...

Building name recognition is an important goal for many authors. Successful novelists like Stephen King have built such a name for themselves that their book titles no longer matter as much. For example, someone would probably be more likely to say...

What is it like to have a publicist? Marika Flatt, owner of book publicity firm PR by the Book, describes what makes for a successful relationship between authors and publicists. Flatt emphasizes open communication as an important part of the partnership...

Award-winning journalist and author, Nina Burleigh, who wrote the New York Times Bestselling book The Gift of Fatal Beauty (an Amanda Knox story), discusses the responsibility she feels to be accurate and honest in her writing. In this case, she discusses...

What is it like to have a publicist? Marika Flatt, owner of book publicity firm PR by the Book, describes what makes for a successful relationship between authors and publicists. Flatt emphasizes open communication as an important part of the partnership...

Children’s author and illustrator Kathryn Otoshi offers tips for aspiring children's book writers. Many aspiring authors hope for a big break right away. But the truth is, there's an arch and it takes a while to get where you want to go. On your journey...

Award-winning journalist and author, Nina Burleigh, who wrote the New York Times Bestselling book The Gift of Fatal Beauty (an Amanda Knox story), discusses the responsibility she feels to be accurate and honest in her writing. In this case, she discusses...

Children’s author and illustrator Kathryn Otoshi offers tips for aspiring children's book writers. Many aspiring authors hope for a big break right away. But the truth is, there's an arch and it takes a while to get where you want to go. On your journey...

Authors can hire a professional book editor at any point in their writing and publishing journey, but editor and Author Connections President Beth Kallman Werner recommends being strategic about when they hire. The more self-editing and polishing you...