The marketplace for books is crowded and competitive, leaving many new authors wondering how they can stand out when promoting a book. Marketing and communications consultant Nicole Baker says that one of the keys to getting noticed is to execute unique...

Editor Helga Schier explains the different levels of editing and how editors help writers tell their stories. She first identifies the three levels of readability : surface structure, scene, and content. While these three levels need to work together...

Industry changes have made it one of the best times in history to be an author, but also one of the most confusing times with all of the different publishing options that are available. In this webinar session, Author Learning Center President Keith...

Twitter can be the best, most fun waste of time you can ever have. For authors, it can be one of the GREATEST tools you'll ever use for promoting your books and speaking engagements, networking with other writers, finding new readers for your work, and...

From a marketing perspective, publicity is difficult to understand. It can't be bought, it can't be controlled, and it is never guaranteed, but there's simply no better way to gain credibility and momentum for a cause. But be forewarned–embarking on...

Society has come a long way from the stories of the 1500s, in which women were largely portrayed as passive characters without much autonomy. However, even with all of the advancements of our time, authors are still discussing the difficulty of creating...

Networking can be a daunting process. It’s intimidating to approach industry professionals if you’re trying to pitch yourself and your work. There are other avenues, though, to connect with agents and publishers. Elle E. Ire, author and educator, shares...

Social media is everywhere and there are a lot of platforms out there. It can be overwhelming to determine which are most effective for you and your book. Author and publisher L.E. Perez will go over what some of the best ones are for authors, why they...

Per book publicist Nicole Baker, it's never too early or too late to think about book publicity and marketing, but the ideal timing is to start planning at least 2 months prior to your book's release. If you choose to do a publicity campaign with a publicist...

First and foremost, writers must tap into their imaginations to inspire and influence their work, but they must also go beyond that to produce quality stories that speak to readers. Thorough research must be done to create authenticity when writing...