A traditional media tour is a tool used to promote books. It involves a promotional blitz by authors and their publishers to reach readers. This kind of tour includes in-person radio and TV interviews, and bookstore appearances in big chains and independents...

A video press release contains similar content as a standard release, except it is in a movie format that you can see online or download onto your computer. With a video press release you are announcing something, whether it is your book, an event...

Successful writers aren't those who write better than everyone else, they're the ones who promote themselves better than everyone else. They're on social media, they blog, and they do radio and podcast interviews. Erik Deckers, co-author of Branding...

Authors who are writing books for students—whether they’re children, middle reader, or young adult students—appreciate the value of getting into schools and sharing their work. Going to where your audience lives every day isn’t an option for all writers...