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Derek Taylor Kent on the Benefits of Creating His Pen Name, “Derek the Ghost” - video
Derek Taylor Kent
Author Derek Taylor Kent writes the books for his award-winning, popular middle-grade series, Scary School , using the pen name "Derek the Ghost." This eleven-year-old character lives at the school and narrates the stories, writing about all of the...
over 7 years ago
Preparation
Using a Pen Name
Simon & Schuster Presents: A Book Club Matinee featuring bestselling author Lisa Genova - video
Lisa Genova
Watch exclusive footage of Lisa Genova, bestselling author of Still Alice , in conversation with Leigh Haber, Books Editor at O , the Oprah Magazine, a part of Simon & Schuster’s Book Club Matinee at New York City’s historic Ed Sullivan Theater. ...
over 7 years ago
Fiction
Finding Your Voice
Author Appeal in the Virtual World
Steve Piacente
Whatever future is headed our way, it will not be a return to the past. Face-to-face book events will not return anytime soon. Authors need to know how to present themselves and their work in a virtual environment, be it Zoom, WebEx or another platform...
over 4 years ago
Events
Speaking Engagements
The Challenge of Balancing Writing with Author Marketing and Branding
Carolyn Oei and Marc Nair
Author branding, the practice of being as visible as possible in the marketplace, is a critical component for authors wanting to build a larger platform around their books. And, while social media is an important element of branding, authors can't just...
over 6 years ago
Marketing Plan
Common Challenges
Ways to Build a Platform and Credibility as a Writer
Tony N. Todaro
Gaining exposure and building credibility are a vital part of any author’s career. Tony N. Todaro, author, Executive Director of WC2 (West Coast Writers Conferences), and President of GLAWS (Greater Los Angeles Writers Society), explains how to build...
over 6 years ago
Marketing Plan
Finding Your Platform
Write Nonfiction Like a Journalist - podcast
Nina Burleigh
Can journalists write books? Having experience in journalism helps in book writing in many ways. Nina Burleigh, award-winning journalist and author of The New York Times bestselling book The Gift of Fatal Beauty (an Amanda Knox story), shares how her...
over 8 years ago
Nonfiction
Elements
Using Social Media to Build a Readership
Author Learning Center
Social media is a big world, full of rules and backdoors and it can appear complicated and overwhelming. But engaging with your audience online doesn’t have to be intimidating and it can even become fun! The secret is to start small and do little things...
over 6 years ago
Social Media
General
Subsidiary Considerations: Serial Rights - article
Judy Klein
Magazines acquire pieces of books. They are happy to publish excerpts, especially before the books come out. In Vogue or Vanity Fair or Sports Illustrated or Time Magazine, you’ll often see an exclusive story about someone who has a book coming out in...
over 8 years ago
Legal
Subsidiary Rights
Considering Your Audience and Genre When Designing Your Book Cover
Valerie Willis
In order to stand out in today's competitive book market writers must take their book cover design very seriously. Whether you are publishing an eBook or print book, you must know and understand your target audience, as author and writing teacher Valerie...
over 7 years ago
Design
Cover
Shiny Burcu Unsal on How Recognition and Teaching Have Bolstered Her Credentials as an Author - podcast
Shiny Burcu Unsal
Named one of the 40 Most Influential Turkish Americans Under 40 in the US, author and teacher Shiny Burcu Unsal has spent years building up her credentials. Supported by a strong academic background, a notable career in marketing and communications...
over 7 years ago
Nonfiction
Platform and Credibility
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