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  • Derek Taylor Kent on the Benefits of Creating His Pen Name, “Derek the Ghost” - video

    Derek Taylor Kent
    Derek Taylor Kent
    Author Derek Taylor Kent writes the books for his award-winning, popular middle-grade series, Scary School , using the pen name "Derek the Ghost." This eleven-year-old character lives at the school and narrates the stories, writing about all of the...
    • over 7 years ago
    • Preparation
    • Using a Pen Name
  • Simon & Schuster Presents: A Book Club Matinee featuring bestselling author Lisa Genova - video

    Lisa Genova
    Lisa Genova
    Watch exclusive footage of Lisa Genova, bestselling author of Still Alice , in conversation with Leigh Haber, Books Editor at O , the Oprah Magazine, a part of Simon & Schuster’s Book Club Matinee at New York City’s historic Ed Sullivan Theater. ...
    • over 7 years ago
    • Fiction
    • Finding Your Voice
  • Author Appeal in the Virtual World

    Steve Piacente
    Steve Piacente
    Whatever future is headed our way, it will not be a return to the past. Face-to-face book events will not return anytime soon. Authors need to know how to present themselves and their work in a virtual environment, be it Zoom, WebEx or another platform...
    • over 4 years ago
    • Events
    • Speaking Engagements
  • The Challenge of Balancing Writing with Author Marketing and Branding

    Carolyn Oei and Marc Nair
    Carolyn Oei and Marc Nair
    Author branding, the practice of being as visible as possible in the marketplace, is a critical component for authors wanting to build a larger platform around their books. And, while social media is an important element of branding, authors can't just...
    • over 6 years ago
    • Marketing Plan
    • Common Challenges
  • Ways to Build a Platform and Credibility as a Writer

    Tony N. Todaro
    Tony N. Todaro
    Gaining exposure and building credibility are a vital part of any author’s career. Tony N. Todaro, author, Executive Director of WC2 (West Coast Writers Conferences), and President of GLAWS (Greater Los Angeles Writers Society), explains how to build...
    • over 6 years ago
    • Marketing Plan
    • Finding Your Platform
  • Write Nonfiction Like a Journalist - podcast

    Nina Burleigh
    Nina Burleigh
    Can journalists write books? Having experience in journalism helps in book writing in many ways. Nina Burleigh, award-winning journalist and author of The New York Times bestselling book The Gift of Fatal Beauty (an Amanda Knox story), shares how her...
    • over 8 years ago
    • Nonfiction
    • Elements
  • Using Social Media to Build a Readership

    Author Learning Center
    Author Learning Center
    Social media is a big world, full of rules and backdoors and it can appear complicated and overwhelming. But engaging with your audience online doesn’t have to be intimidating and it can even become fun! The secret is to start small and do little things...
    • over 6 years ago
    • Social Media
    • General
  • Subsidiary Considerations: Serial Rights - article

    Judy Klein
    Judy Klein
    Magazines acquire pieces of books. They are happy to publish excerpts, especially before the books come out. In Vogue or Vanity Fair or Sports Illustrated or Time Magazine, you’ll often see an exclusive story about someone who has a book coming out in...
    • over 8 years ago
    • Legal
    • Subsidiary Rights
  • Considering Your Audience and Genre When Designing Your Book Cover

    Valerie Willis
    Valerie Willis
    In order to stand out in today's competitive book market writers must take their book cover design very seriously. Whether you are publishing an eBook or print book, you must know and understand your target audience, as author and writing teacher Valerie...
    • over 7 years ago
    • Design
    • Cover
  • Shiny Burcu Unsal on How Recognition and Teaching Have Bolstered Her Credentials as an Author - podcast

    Shiny Burcu Unsal
    Shiny Burcu Unsal
    Named one of the 40 Most Influential Turkish Americans Under 40 in the US, author and teacher Shiny Burcu Unsal has spent years building up her credentials. Supported by a strong academic background, a notable career in marketing and communications...
    • over 7 years ago
    • Nonfiction
    • Platform and Credibility
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