Not all books are written for the same purpose. Even something as basic as a book’s genre can radically change an author’s career and approach to writing, marketing, and publishing. Sam Staley (SR Staley), award-winning author, film critic, and educator...

Inspired and influenced by her own family's history, author and TV personality Rolonda Watts placed the setting for her debut novel Destiny Lingers in Topsail Island, North Carolina. As one of the first black families to establish a community on Topsail...

Gwendolyn Rogers has built a large fan base since opening her first Cake Bake Shop in 2014. Her award-winning, globally recognized creations have even caught the attention of renowned chefs and celebrities, including Oprah Winfrey. With her upcoming...

Inspired and influenced by her own family's history, author and TV personality Rolonda Watts placed the setting for her debut novel Destiny Lingers in Topsail Island, North Carolina. As one of the first black families to establish a community on Topsail...

As a long-time musician, W. Timothy Wright is used to the difficult journey of rejection and self-doubt. The key to overcoming these types of obstacles as an artist is persistence, he says. Regardless of genre and book topic, you have to believe in what...

Dreaming about a finished book manuscript is fun, but actually sitting down and writing a book is hard work. Writing projects are largely self-motivated and that motivation can be hard to conjure. Bobbie Christmas, editor and owner of Zebra Communications...

Much of what award-winning author Jeanne Lyet Gassman knows about book marketing has been self-taught. Whether a writer is traditionally or self-published, there are several key initiatives that she recommends for a successful book launch. First, you...

Much of what award-winning author Jeanne Lyet Gassman knows about book marketing has been self-taught. Whether a writer is traditionally or self-published, there are several key initiatives that she recommends for a successful book launch. First, you...

Every great protagonist needs an equally great antagonist to struggle against. Without this conflict or opposition, a story will be dull, uninteresting, and unfocused. But, what is an antagonist? Must it always be a villain or have bad intentions? Can...

Why do some people achieve their goals and others don't? Some believe that self-confidence--or self-efficacy--is at the heart of goal achievement--that little voice inside us that says, like the little engine that could, "I think I can! I think I can...